Many people hold the belief that sales and marketing has to be pushy. Nothing could be further from the truth. Sales and marketing is about making people aware of what you offer and creating the opportunity for people to make a decision based on their wants and needs.

If you believe in what you do, you owe it to your market to let them know what you offer. To not do this is a disservice to your market.

Primary reasons people won't succeed at marketing:

• Fear of the unknown
• Not knowing what to do
• Not knowing who their target market is
• Trying to be all things to all people
• Using a shotgun approach
• Not budgeting for marketing
• Lack of time
• Poor planning
• Being too scattered
• Chasing after the next get-rich-quick scheme

My goal for you is that you fully understand the blessing that sales and
marketing is to you and your business.

The fact is, if you want to succeed in your chosen business endeavors you
absolutely must know how to market, who your market is, what the market
perception of you and your business is, market trends, and how it all fits

Countless entrepreneurs never take the time to do a proper analysis before
delving into their product and service development, marketing, sales and
delivery to the market. This can prevent maximum success for a business.

What You Absolutely Must Know

As you begin to develop your marketing strategies keep in mind some of the
most important aspects of marketing.

You have to know who your market is and is not. You must know your limits
including budget, time and resources. You have to know who you want to do
business with and who wants to do business with you. You need to know
what sets you apart from your competition. You absolutely must know and
understand your unique selling proposition. And you must continually
evaluate who your market is and is not.

You also have to know what motivates your market to take action. In most
cases it boils down to four primary areas. They want to increase revenues,
increase productivity, decrease costs or increase the quality of their personal
or professional life.

The more you can pinpoint specifically what they want the easier your job in
development and delivery of products and services becomes.

Author's Bio: 

Discover success insights from experts around the globe who are out there making a difference and making a great living in the process. Kathleen Gage interviews the best of the best with Power Up for Profits Podcast.