App development has recently exploded as the demand for a mobile app has hit the roof. The trend will not change anytime soon because mobile apps are being put to more and more uses. Presently, there is virtually no area of life that does not make use of mobile apps.

A very good example is Forex trading. Virtually all brokers now have mobile apps through which players can pay and trade on the go from any location. While there are so many trading apps, some apps have better features than others.

More trading apps are being launched every day. Just last week, Cambridge Global Payments launched its own app. The app is available on both iOS and Android, the two mobile device platforms. The mobile app was developed in conjunction with Clearbridge Mobile, to hire dedicated developer.

This app is meant for payment and Forex trading. It is here to bridge the gap in Forex trading and payments. Needless to say, users of the app can now trade and make payment directly from their mobile devices on the go.

The app is named Cambridge Link and it is designed for existing Cambridge clients. Some of them are Forex traders while the others are finance executives that need to be on trading platform wherever they are. Cambridge Link app allows clients to have real-time access to Foreign Exchange market news and trends. It also allows them to review their balances, place orders and make spot trades.

In the bid to simplify and improve user experience, Cambridge Link app offers a lot of intuition and simplicity. Users do not need much assistance to find their way around the app. They can easily review balances, place orders, make spot trades and even remain up-to-date from wherever they are.

Having realized that the importance of technology cannot be overemphasized in today’s business, especially in providing combined services to customers, an important need was met with the Link app. Cambridge Global Payment left no stone unturned to provide the best and the most simplified mobile app that is meant for trading and international payment.

Apart from the app that was just launched last week, more will still be launched because mobile apps have become an important part of business today. The importance of mobile apps to every business cannot be overemphasized. Business managers are turning to mobile app development in their thousands. In fact, app developers are making so much money that a lot of people have begun to learn the skill.

Indian app developers are the highest paid professionals right now. This is because the demand for the service has exploded and it is still on the upward trend. You won’t be surprised when you realize how beneficial a mobile app is to every business.

Easy Access to Your Customers

When your customers install your mobile app on their phones, they can reach you and you can also reach them instantly. You can send important surveys to them and get an immediate response. They can also reach you as easily as possible. Most importantly, when they intend to purchase any product from you, it is easier and faster from your app.

You can also send information and explainer videos about your new products directly to all the customers that have installed your mobile app by pressing one single button. That is the convenience that comes with a mobile app.

Important Data Capture

The mobile app gives you important information on each of your customers. It tells you the preference, location and a few other information of each customer. The basic advantage of this information is that you can send personalized messages to your customers. Customers respond to personalized messages faster and more favorably because they feel honored by it.

How would you feel when you get a personalized message from Amazon? Impressed right? That means if the message is a new product, you are likely to buy it almost immediately. That is exactly why you need a mobile app as quickly as possible.

Constant Advertisement

When a customer installs your mobile app on his phone, he comes across the icon each time he navigates through his phone. That is a constant advert. The icon of your mobile app is like the physical billboard that holds your advert and the customers that have installed your mobile app are the regular passersby in the location of the billboard. But your mobile app has an advantage in that people can only pass by a billboard few times in a day. But your customers can navigate through their phones over 25 times in a day.

Integration to Social Media

A mobile app can be integrated with popular social media like Facebook and Instagram so that your content can easily be shared. Once the integration is done, with a single share button, your customers can share your advert, explainer video or other marketing content to their peeps.

It Increases Your Credibility

The more your content is being shared, the more popular you will become and when you are popular, you begin to enjoy a higher level of credibility. Needless to say popularity and credibility mean only one thing – more sales.

Customer Retention

When you have your mobile app, customers can easily order your product with so much ease and they can do it on the go. But if you are yet to have a mobile app, it is likely that some of your customers are already placing orders on the mobile app of some of your competitors that offer the same kind of products. So, if you are still trying to decide if the benefits listed above are enough for you to get an app, it is better you get it just to retain your customers that may have started migrating.

We are In a Mobile Age

The world has gone mobile and people access the internet via mobile devices much more than via a PC or laptop. And that has led to the emergence of a mobile app. It helps customers to access your sites on the go. Once your mobile app is up, customers can order your products and services on the go or at any time they like. They can even access it in the middle of the night.

Mobile Apps Exploit Social Media Obsession

The world is obsessed with social media, so some companies have come up with apps that can replicate some of the features of popular social media. With some apps, customers can do real-time chatting with other customers about your products and services. Your marketing team can also use the medium to initiate forums to market some of your products and services.

Author's Bio: 

Melissa Crooks is Content Writer who writes for Hyperlink Infosystem, a mobile app development company that holds the best team of skilled and expert Indian app developers. She is a versatile tech writer and loves exploring latest technology trends, entrepreneur and startup column.