According To SEO Expert Josh Hoopes, A More Recognizable Domain Name Is Great For Your Business

In his blog entitled "Don't Make Your Domain Name A Word Search Puzzle", Internet Marketing and SEO expert Josh Hoopes stresses that one of the best and easiest things that you could do for your business and increase your response rate is to utilize a domain name that is coherent and readable enough to catch the attention of your target customers.

Due to the vast amount of information that is available to people nowadays at the tips of their fingertips, internet users usually have very short attention spans. Hence, it is of critical importance that you make a good impression, present your value proposition, and invite users to take action within those very limited and precious moments that you have their attention.

Miss this ride and you would have virtually missed the entire opportunity. For all intents and purposes, this single brief encounter can basically make or break your offer.

He brought up this topic after he noticed how many businesses on & offline are configuring their URLs as if they were word search puzzles; thereby complicating their site for their target customers to read and remember instead of making it simpler and more user-friendly for them. He would have just let it pass if these gaffs were committed by big name companies as they normally prefer the more traditional strategies of building their brands and marketing their products over the relatively modern and unconventional methods of today's direct response marketing. But what he actually saw were a lot of sites belonging to small businesses which should have been able to take advantage of the internet to put their businesses in front of their target audience by coming up with solid internet marketing initiatives, including a clear and catchy domain name that includes their primary key word used to search for them.

Josh Hoopes provides the following recommendations for businesses to adopt in order to ensure that they create an effective impression on their target customers through the use of their URL or domain name:
1. Utilize a clean type of font that is easy to read at the same time.
2. Capitalize the first letter of each word if your domain name happens to have more than one word in it.
3. Use bold font or color some words in order to highlight your domain name in such a way that it would be easy for your readers to remember and at the same time catch their attention.
4. Use all caps for the acronyms in your domain name.
5. If you have a combination of an acronym and a word in your domain name, you may choose to highlight the acronym with color or using all caps on it, followed by the word, e.g. CNNmobile.com
These are relatively easy steps for any business to take, but absolutely wonderful in terms of increasing user readability, and that usually makes the difference when it comes to realizing the huge potential available for their businesses. Internet Marketing and SEO expert Josh Hoopes closes by saying that in these tough times, companies should try to maximize all resource that they have at their disposal, so that every facet would be able to contribute towards achieving the best possible return on their investment.