When marketing on the internet it is absolutely necessary that you establish some type of business goals. Most online entrepreneurs are generally responsible for looking after every function of their business. Without a predetermined set of measurable goals it can be very easy to go off course thereby losing time and money.

When working online from home goals can carry an even greater distinction due to the built in distractions that are part of the home environment. Having clear and measurable goals can offer a certain regimentation and direction to anyone operating a work from home business.

Recognizing the importance of goal setting for a home based business is one thing but establishing realistic and attainable goals is equally important. In any event it is only natural that meeting all our objectives will not always be easy. But it is interesting to note that the barriers to our goals can vary and upon recognition of this so should our approach.

Let's review 3 common barriers that may inhibit us from reaching our objectives and what we can do to overcome them

Non-Realistic Goals

Ambition is a great asset however we should not let it cloud our thinking when establishing goals. Our pursuit of any objectives we set for ourselves starts with a planning phase. Within this phase the first thing we should determine is if our goals are realistic.

Every goal we set should be something that is within our grasp if it is not we are simply setting ourselves up for failure and disappointment.


This area is not as cut and dry as it may seem on the surface. Financial planning if it is applicable to the goals we have set is crucial from the standpoint that a timetable be determined. Starting out your finances may not be an issue but a system of checks and balances needs to be put in place to monitor the level of your financial situation.

If the progress you are hoping for does not occur as quickly as you had anticipated you may put your self into a financially stressed situation. This is a critical area that needs to be planned for very carefully beforehand to avoid any long term damages.

Lack of Motivation

If you planned correctly your goal should be realistic and money should not be an issue. However if you still are experiencing little or no progress then likely you are not well motivated. A lack of motivation is as real as a brick wall and can stop you just as fast. If you can't find the proper motivation to complete your objectives then you probably don't want it bad enough. If this is the case then move on to something else.

Marketing on the internet is becoming more commonplace and many online entrepreneurs find themselves actually working online from home. Due to the built-in distractions of the home environment it becomes increasingly more important to have pre-established business goals to help keep you on track. Having these measurable goals offers more structure and regimentation to the work schedule. These goals however are not always easily accomplished and for varying reasons. As we discussed above early recognition of these barriers can help to determine what alternate course of action you may need to take. In the end with the right amount of self discipline a work from home business can be a very rewarding experience on many levels for you.

Author's Bio: 

TJ Philpott is an author and Internet entrepreneur based out of North Carolina.
For additional tips about Marketing on the Internet
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