There are many keys to success in business, but one of the biggest is taking action.

People think action simply means being busy, but nothing could be further from the truth. The key component to a successful business is not just action, but taking deliberate, massive, focused action, consistently, over time.

When you’re doing something every day that’s focused on your goals, that’s what will catapult your business. That’s what will take you from the bottom rung of the ladder to the top – all in one fell swoop, because it’s deliberate, massive, focused action.

Fear can’t set in to stop you if you’re taking action.

That being said, you need to be clear that just taking any old action in your business doesn’t get your goals, your mission and your vision to where you want to be in a profits and from a numbers perspective in your business.

Anyone can be busy, and as a matter of fact, most people are busy in their businesses each day. The question isn’t are you busy, but are you productive? Are you taking the right actions?

For example, social media is an amazing marketing tool for your business, but if you’re spending three or four hours a day playing on social media, as opposed to focused, directed, specific actions, with a purpose, on your social media sites then you’re just being busy – you’re not being productive.

When you get on your social media sites in the morning you have to know what your purpose is, what your intention is, and what your business focus is for that social media marketing. Then do that, and move on to the next thing.

When you are completing things, accomplishing things and getting things done so you can move on to the next thing on the list, then you know you’re working with focused action. And, that is, after all, the only kind of action that counts.

Deliberate, massive, focused action, with a purpose is what’s necessary in your business, not just willy-nilly, randomly throwing mud on the wall and calling it being busy.

People who take action that is directed and focused on the goals they set for that day get so much more work done and are so much more profitable in their business, and this action is the key to your business success.

Remember, massive, deliberate, focused action is what counts. Completions count. A long to-do list isn’t making your business any profits. Go take some deliberate action in your business and watch your profits soar!

Author's Bio: 

Diane Conklin is an author, entrepreneur, coach, consultant, event planner, speaker and copywriter. Diane is a direct response marketing expert who specializes in showing small business owners how to integrate their online and offline marketing strategies, media and methods, to get maximum results from their marketing dollars. Diane also shows entrepreneurs and small business owners how to outperform their competition by measuring their marketing, and strategically use multi-media campaigns to stand alone in their marketplace as the go-to provider for their products and services.

She is the co-founder of Complete Marketing Systems and for more than 15 years has been showing small business owners how to start, build and grow Information Marketing businesses where they take knowledge they already possess and turn it into passive, ongoing, leveraged profits.

Through her company, Complete Marketing Systems, Diane helps event promoters market, plan and manage their live events, workshops and seminars, using cost effective, multi-step marketing strategies that put butts in seats, without the promoters losing theirs. As an Event Marketing & Planning expert, Diane has planned and produced multiple events grossing over $1,000,000.00.

As a business and marketing strategist, Diane has been involved in numerous campaigns grossing over $1,000,000.00 in sales several times in her career.

Diane has proprietary home study systems, coaching programs, and provides done-for-you services in the areas of Social Media, Information Marketing, Direct Response Marketing, Direct Mail and Event Marketing, Planning and Management.

As a speaker, Diane has shared the stage with the likes of Joan Rivers, George Foreman, Dan Kennedy, Bill Glazer, Lee Milteer, Harry Dent, Lee Phillips, Fabienne Fredrickson, James Malinchak, Dov Baron, Peggy McColl, Marshall Sylver, Alex Mandossian, Marie Forleo, Barbara Corcoran and many others.

Diane was voted Information Marketer of the Year for her innovative marketing strategies and campaigns.