Article

Additional Thoughts: Needs, Wants, Values and Priorities

Written by Rand Golletz

Topic: Success PrinciplesPublished January 8, 2012
No ratings yet1,589 viewsSign in to rate

I once worked with an executive who stated with certitude that his family was his number one priority. He also lamented the fact that he spent virtually no time with his wife and kids. I responded that priorities are defined by how and where we spend our time and that, by definition, his family was not his number one priority.

During the next month, develop a list of your needs, wants and values. “What’s the difference?” you ask. A need is something you must have in order to be your best, such as time, space, money, love, information, food, etc. A want is something that you relate to by trying to acquire or experience it, such as a car, a vacation, a house, a promotion, etc. A value is something that you naturally gravitate to or that is prompted from within and not by needs or wants. The same thing can be a need, want or value for different people or for the same person at different times. Here are some guidelines:

* If there is urgency, it’s probably a need.
* If there is a craving or desire, it’s probably a want.
* If there is a natural and uncomplicated pull, it’s probably a value.

Next, complete a “calendar audit.”

Look at your calendar for the last couple of months. Take every bit of time, personal as well as business, and compare your expenditure of time with your needs, wants and values.

Last, create objectives and action plans to better align your words and your actions.

Copyright 2012 Rand Golletz. All rights reserved.

Article author

About the Author

Rand Golletz is the managing partner of Rand Golletz Performance Systems, a leadership development, executive coaching and consulting firm that works with senior corporate leaders and business owners on a wide range of issues, including interpersonal effectiveness, brand-building, sales management, strategy creation and implementation. For more information and to sign up for Rand's free newsletter, The Real Deal, visit http://www.randgolletz.com.

Further reading

Further Reading

4 total

Article

In the evolving world of retail fashion, finding the right balance between price, quality, and trend alignment is critical. This is especially true for businesses that cater to younger shoppers who expect fresh styles at accessible prices. Many successful retailers turn to trusted suppliers of 5 to keep shelves stocked without overextending budgets. CC Wholesale Clothing has emerged as a reliable option in this space, offering a wide variety of apparel that aligns well with t

February 12, 2026

Article

In the fast-growing solar industry, nurturing leads effectively is essential to turn inquiries into conversions. The success of a solar business heavily depends on how well it manages and nurtures its solar appointment leads. In this guide, we will walk through the step-by-step process to nurture solar appointment leads from the first contact to a successful closed sale. Step 1: Prompt Lead ResponsernThe first and most crucial step in nurturing solar appointment leads is a qu

October 18, 2024

Article

Exclusive solar appointments have emerged as a strategic approach for homeowners and businesses seeking personalized and comprehensive solar solutions. This trend, where a solar company dedicates a specific time slot to a potential customer, offers several advantages, including in-depth consultations, tailored recommendations, and a higher level of customer satisfaction. As the solar industry continues to grow, it is essential to explore emerging trends and future predictions

September 26, 2024

Article

The solar energy industry is rapidly evolving, driven by technological advancements, environmental concerns, and shifting consumer preferences. To stay ahead in this dynamic market, solar companies must adapt their sales strategies to meet the growing demand and unique needs of their customers. One of the most critical aspects of this adaptation is securing and winning solar appointments. Here, we explore the latest trends and insights that can help you achieve just that. The

June 13, 2024