Are sites with fewer pages better? In what situations is it convenient to have a website with only one page? We analyze the benefits and challenges that this design poses in digital projects.

At web design agency Dubai , we are constantly evaluating trends and fashions in Web Development Companies in Dubai to determine its usefulness and efficiency. For some time we have noticed the growing popularity of corporate sites built on a single page, with a long scroll and no navigation between internal pages. This trend is known as One Page and has become a trend in newer startup sites, apps, and digital ventures.

However, we are aware of its pros and cons, so we list the advantages and disadvantages of this method, from the point of view of design and development , web analytics and digital marketing.

These are the points for which we would recommend doing a one page:

Advantage

1.

It uses only one template, so all the stages of work in information architecture are reduced.

2.

For the same reason, the code created for the site is greatly reduced.

3.

In terms of metrics, it simplifies the management of site analysis , since it only involves analyzing a page or large section.

4.

It works as a single landing, better concentrating conversions and reducing traffic leakage. As is logical to think, this is achieved by defining a conversion point and optimizing the contact form. There is no point in making a one page with two goals for the page .

5.

It makes SEM easier, since it is more focused on conversion than navigation. In addition, they are more effective by concentrating all calls and interaction possibilities in one place.

6.

By only having a general design, you can spend more time optimizing details in interactions and testing innovative designs.

On the other hand, these are the challenges when creating a one page site:

Disadvantages

1.

It requires very well design of thinking and planning. Concentrating all the information on one page is a great challenge, it is not arriving and launching the content.

2.

You have less chance of increasing traffic to your site with SEO , since there is less content, fewer keywords and therefore fewer opportunities to rank.

3.

The content marketing is limited by design, if not impossible, because you can not publish much content. It is impossible to increase the scroll to infinity in this case.

4.

If the page has only one URL, the consumption of each section could not be measured , making optimization based on metrics impossible.

5.

To find out which content is efficient and which is not, analytical tools aimed at saving the user session are required , which are more expensive.

6.

Anchors can be used to change the URL as the user moves up or down the page, but only a limited number or the result will be a very long and difficult to navigate page.

So what is the verdict?

One page works very well for SMBs, small agencies, personal portfolios or application pages, which do not have much content. However, for larger companies or sites with a lot of information, it would be impossible to concentrate everything on one page.

It is not correct to think that loading times and general performance improve on one page , the truth is that it depends on ecommerce website development uae and the type of content that the site contains, not on the number of pages.

Finally, one page can be a very good option for small businesses, but it can turn into a real nightmare if you do not adequately identify the needs and objectives of your project . For example, if you decide to create a single page, you will waste time trying to come up with a design that contains everything you need, if in addition to a portfolio you require more dynamic content or sections.

Author's Bio: 

Avinash Mittal is a digital marketing professional with over 4+ years of experience. Presently, he is vigorously rendering and polishing off his versatile skills in the field of Search Engine Optimization (SEO), Facebook Ads, Content Scrapping and content marketing.