Advertisers abandon old media to go online

According to a survey, more than 70% of the post-90s generation attaches more importance to product designs, such as pattern and color.

More than 40 percent of the interviewees have strong personal preference for brands while few expressed consideration over quantity and price.

Over 40 percent of the post-90s generation has the right of decision to stay at home as they can buy digital products, portable automobiles or other products suitable for delivery.

Th e Internet has become irreplaceable for people between 18 and 40, in this sense, online advertising is better than traditional media.

For TV commercials, they are complete in seconds, which means the advertisement cost is really high that common companies can not afford such high expenses.

But on the other hand, online ads have recall and users can frequently refer to them online if they really like the ads. Everything on the Internet, based on information technology, will leave some traces on the Internet and thus make ads traceable.

Young people nowadays tend to care less about the money things while shopping. Luxury brands have obviously noticed that and are starting to switch to online advertising.

Companies who want to advertise should know communication channels have been diversified.

They need to know their customer base is growing and has different ways of receiving information including digital and TV — and now mobile or internet.

IBUonline has known the trend of advertising and IBUonline offers some advertisement spot for international buyers or China suppliers to showcase the products at a comparative lower price than traditional media offer.

Please go to IBUonline homepage for more details on internet or website advertisement.