Affiliate marketing is a type of a performance based marketing in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's own marketing efforts. It is also called as performance marketing, as in this sales employees are typically being compensated based upon their work performance of driving the traffic towards the network.

The Affiliate marketing industry basically has four main players that engage in the Affiliate Network for marketing. They are:
• The merchant
• The network
• The publisher
• The customer
Each player is responsible of different type of action. For an instance, the network offers for the affiliate to choose from and also takes care of the payments. Here, the publisher is called as the actual affiliate. These Affiliates are not operated by the advertisers whose products or services they are promoting, instead the compensation model applied to affiliate marketing are very similar to the ones used for people in the advertisers' internal sales department. They are just typically paid a commission for each sale they make, and sometimes are paid performance incentives for exceeding objectives set by the Best Affiliate Network in the market.

Every affiliate network sets certain criteria of objectives to be completed in a certain limit of time span for the players of affiliate market. An affiliate network acts as an agent between the publishers (affiliates) and the merchant affiliate programs. It allows website publishers to quickly find and participate in affiliate programs which are suitable for their website business and thus generate maximum income from those programs. The Best Affiliate Networks also allow websites offering affiliate programs to reach a larger audience by promoting their affiliate programs to all of the publishers participating in the affiliate network. It surely offers a global reach.

Affiliate marketing has grown quickly since its birth. The E Commerce website, which was once considered as a marketing toy in the early days of the Internet, became an integrated part of the overall business plan today. However, Affiliate marketing goes beyond than the other Internet marketing methods, though affiliates often use regular advertising methods. The methods that the Best Affiliate Network employ are like organic search engine optimization (SEO), paid search engine marketing (PPC - Pay Per Click), e-mail marketing, and in some cases display advertising is also being utilized. Apart from this, affiliates sometimes also use less orthodox techniques, like publishing reviews of products or services offered by a partner.

Affiliates are often the first to take advantage of emerging trends and technologies in the IT sector. These networks always use trial and error approach and this is one of the reasons why most affiliates fail or give up before they become successful.

Today, 80% of affiliate programs use revenue sharing or pay per sale (PPS) as a compensation method, 19% use cost per action (CPA), and the remaining programs use other methods such as cost per click (CPC) or cost per mille (CPM). Certainly, affiliate marketing is compelling by the entrepreneurs who are working at the edge of Internet marketing. These Affiliates can however generally join the affiliate networks for free of cost, whereas there is generally a fee for merchants to participate. Traditional, affiliate networks used to charge an initial setup fee or a membership fee from the merchants. It is very common for affiliate networks to charge merchants a percentage of the commissions paid to affiliates.

Apart from this you can also look for Best XML Search Networks that can help you to monetize your traffic and add up revenues for your business. For information on such Best XML Search Networks you can see search advertisers website blogs.

Author's Bio: 

Seed Corn Advertising is an online Advertising Network based in Los Angeles. Learn more about SeedCornPPC by visiting us at The Best Affiliate Network & Best XML Search Networks