Dr. Pallavi Chandwaskar
Assistant Professor

Dr. V. N. Bedekar Institute of Management Studies Email : pallavitarey@gmail.com

Vini Somaiya
MMS Student

Dr. V. N. Bedekar Institute of Management Studies Email : vini.somaiya1994@gmail.com

Abstract : Technology revolution has touched every domain of work whether manufacturing business or service sector industry. Field of academics, especially business education is also not left untouched by this revolution. Smartphones and the applications (app) that can be downloaded on smartphones have become an integral part of our lives which offers a plethora of information and knowledge, waiting to be explored at our convenience. Academicians and B-school students need to balance courses, networking opportunities and social events, heavy workload of classes, assignments, research projects, club meetings, conferences, events, business news update, job applications, internships and what not. Fortunately, dozens of utilitarian web and mobile apps are available to meet the unique needs of b-school students and academicians. Through an exploratory study of around 60 B-school students and faculty members, this study aims to explore the awareness and utilization of these apps by concerned stakeholders, thereby arriving at valuable factors preferred and recommendations to enhance their productivity through installation and usage of these web applications. Moreover this study also indicates various requirements of users thus providing valuable insights for various app designing players in the market.

Keywords: Apps, technology, business education, knowledge

Introduction
It is not a secret that technology is redefining the way we learn. Mobile, in particular, holds immeasurable possibilities in the areas of access, quality, and flexibility. This study aims to bring an overview of various mobile smartphone applications useful for B-school students, faculty/professors, researchers as well as business professionals to enhance their productivity at work. There are enormous apps flooding educational and business user market but user awareness and usage are still limited in the Indian context. This study also makes an attempt to explore the user preferences, expectations and user readiness stage for these productivity applications thus making a conscious effort to raise awareness and enhance knowledge on availability and utility of these applications which can dramatically enhance the efficiency of users.

Theoretical background
A mobile app is a computer program designed to run on a mobile device such as a phone/tablet or watch. The term “app” is a shortening of the term “software application”. It has become very popular, and in 2010 was listed as “Word of the Year” by the American Dialect Society. Most mobile phones devices are sold with several apps bundled as pre- installed software, such as a web browser, email client, calendar, mapping program, and an app for buying music or other media or more apps. Apps that are not preinstalled are usually available through distribution platforms called app stores. They began appearing in 2008 and are typically operated by the owner of the mobile operating system, such

as the Apple App Store, Google Play, Windows Phone Store, and BlackBerry App World. There’s an app for just about everything these days, and education is no different. Technology can be of enormous help in teaching and learning and the use of educational apps is changing the way students study around the world. It’s the 21st century and there is no reason to be afraid of including technology in our studying - used properly, educational apps can significantly boost your productivity levels.

Research Methodology
The study deploys primary as well as secondary data collection. Primary data is collected through a structured mailed questionnaire to prospective respondents among B- school students, faculty, researchers and business professionals. Secondary data is obtained from various web sources which unraveled information on various mobile apps which are useful to B-school students, academicians, and professionals to enhance their productivity at work.

Trending mobile applications for professionals
From some of the best productivity apps to usable accounting and finance apps, read on to discover what business apps you shouldn’t leave home without downloading this term.

Best email/file sharing apps for business students
MicrosoftOutlook
Launched recently on both iOS and Android, mobile

Microsoft Outlook app integrates both your emails and your calendar and does a lot of other impressive things too, while still being as functional as any good, old Microsoft Office product. Other new features include fast filtering, so you can easily find that really important email that was sent three months ago, attachment functionality which allows you to send large documents without the need to download them to your phone and easy inbox management.

2. Dropbox
Dropbox (iOS/Android/Blackberry) is a file-sharing app that gives you more storage with every referral you make. Making use of the mysterious ‘cloud’, Dropbox works cross- platform, permitting users to share documents with whoever they want, across multiple devices – easily allowing you to keep track of your daily work.

Best business apps
Elevatr
Got a business plan you need to work through or an idea you want to see blossom? Elevatr is a business app that helps you to map, organize and share your business ideas. More than just a place to store your thoughts however, Elevatr’s chief selling point is that it guides you through the process of creating a business model, helping you to address all the key aspects of creating a business plan in order to make your own plan a reality. Elevatr is a leading example of the many great apps for students interested in entrepreneurship.

4. Roambi Analytics
If you’ve ever struggled to present business data meaningfully and accurately, then Roambi Analytics could be a lifesaver. Allowing you to input important numbers and data into your mobile, Roambi Analytics will then transform these figures into charts and visuals, allowing you to better outline the significance of your findings. Used by a number of Fortune 500 companies across the globe, Roambi Analytics’ has the ability to pull data from a huge range of sources, including personal spreadsheets, databases, and websites such as Salesforce.com, and present them as clear and reliable charts and graphs.

5. The Decision App
For those business students who struggle to make vital decisions, The Decision App is here to help. Helping you to analyze situations and work out the best possible strategy to work through them, this decision-making app uses a number of strategic business models to use as templates and examples. Create mind maps, presentations and analyze data on-the-go using SWOT Analysis, and track decisions that you’ve made.

Best productivity apps for business students
do
One of the best productivity apps on the market today, ‘Any.do’ allows you to organize your day using to-do lists, reminders and notes to schedule meetings and events, and help you manage your time generally. Any.do stands out as one of the best productivity apps due to its cross-platform usability, allowing you to easily switch from phone to tablet to laptop and back again with zero hassle.

7. Audio Memos
Audio Memos is an audio recording app that allows you to record lectures, seminars, workshops, meetings and conversations with just the touch of a touch-screen. If that makes it sound like little more than a rich man’s tape recorder, then note that this app provides really high-quality recordings, the ability to normalize volume, the option of bookmarking moments in your recordings, editing functionality, easy cross-platform syncing via iCloud.

8. Evernote
If you want to keep track of notes, ideas, research, reminders, links, videos or webpages, Evernote may be right up your alley as a business app. A great example of cross- platforming, Evernote can integrate itself into your Outlook system, your browser, your calendar and more, which you might either consider a bit creepy or incredibly useful. Perfect for business students who easily forget their best ideas, Evernote is also available for business – with a monthly price tag – featuring a number of cool business app add- ons such as ManageIt and Swipes, useful for project management tools and task-based scheduling.

9. Prezi
Prezi is actually a professional, easy-to-use presentation-making service allowing you to create presentations for projects or assignments, or even to pitch a business plan, on the go, across all your devices. Prezi is a functional and fast business app, featuring some really sleek designs to help make your work look clear and professional.

10. Super Notes
Although similar to the Audio Memos app in that it records sound bites, Super Notes also has additional powers, such as the ability to save images, notes and photos of lecture slides all in one place. Super Notes lets you color code your notes and recordings for ease of reference, and also allows you to easily share and download your work to any device. This color-coding feature also makes it one of the leading note-taking apps for students with learning difficulties.

11. Unstuck
Like a life coach, Unstuck is one of the best apps for students who want to make quicker, better decisions and challenge themselves every day. Winner of the prestigious Appy Award and Webby Award for Best Lifestyle App in 2012, Unstuck has since been upgraded, now allowing business students to take control of their work and life problems by creating ‘stuck moments’ and working through them using the innovative process set out in the app.

Best news apps for business students
Bloomberg Business, Business Insider, CNNMoney Business and Finance, Columbia Business, Flipboard – news aggregator, Forbes Magazine, Money Week, The Economist

Results and Discussions
Findings of the study according to the responses to the questionnaire structured around various factors related to productivity app usage among B-school students and professionals are depicted below:

Composition of sample:
Majority of respondents fall between the age group of 21 to 40 years of age.

Findings:

Averagenumber of mobile phone applications installed shows as below:

Findingson whether people have ever downloaded educational/ business apps or not:

Asper findings of open-ended question on various educational/productivity apps downloaded by students/ academicians/ professionals are: Dictionary like app Business dictionary and Wordweb, Money Control, Financial Calculator, Ragging Bull, Microsoft outlook for office organizer, Business news apps like Times now, Business Insider, Quora, Management maniac, office suite, Mint, Byju’s, Forbes, Bloomberg news
Findingon the mode of organizing work to enhance

productivity in the era of technology, trend of using general mail browsers for document sharing is used by majority followed by usage of specific productivity apps.

Findingson the extent to which productivity / educational apps helps to enhance productivity at work for students and academicians shows that majority of stakeholders believe that it helps t a high

Amongfree and paid apps, majority of stakeholders download free apps but around one-fourth respondents also choose to download both the free as well paid

Findingson best business news apps used by stakeholders reveal The economist, Forbes magazine and Bloomberg news as most preferred apps followed by Business Insider and
Bestrated document sharing and storage app by the respondents was Google drive with its widespread use among

Findingsabout open-ended question on top three expected features from business apps reveal various features like User-friendliness, small size, multi-functionality, real- time updates and offline features to use, high on functionality, updated information, notifications, file sharing, debates & Analysis, authentic information, and apps should be free for
Findingson open-ended question about real-life situations in which these apps have been proved to be useful for various stakeholders are: Document sharing, in case of multi-tasking, schedulers are most useful to make sure all the tasks get completed on time without procrastination, Helpful for learning complex/long topics in summarized version, business news updates helping for group discussions and interviews, project work and collaboration, previous research work, spreadsheet collaborations, business networking, videos and content on syllabus topics
Findingsabout ranking the types of applications mostly used by respondents are as below:
Social-networkingapps: Ranked first by majority of respondents
Entertainmentapps: Ranked second by majority of respondents

Newsand Knowledge as well as E-commerce/ online shopping apps were ranked third by majority of respondents
Officeorganizers: Ranked fourth by majority
E-walletand Payment apps and Games related apps: Ranked fifth by majority
Findingson the ranking of the key functions expected out of a business app are:
Documentstorage, sharing, and notes taking: Ranked first by majority
Groupworkflow collaboration and project management, File-sharing, schedule organizers: Ranked second by majority
Businessnews update, syllabus content search, powerpoint presentations: Ranked third by majority
Businessnetworking, events, and off-campus meetings: Ranked fourth by majority
Spread-sheetcollaboration in real time: Ranked fifth by majority
Finally when stakeholders were asked that ‘to what extent do they intend to use such business productivity apps in future’, majority of them responded that they intend to use these apps to high as well as very high extent.

Conclusion
Educational/ business organizer apps have a huge potential to revolutionize the way academics function and certainly helps to enhance productivity at work to a huge extent. Yet awareness level and readiness stage for paid apps for better functionality are still less among stakeholders as they prefer free apps over paid ones. Functions like document sharing and storage, business news updates, and

group workflow collaborations are among top-ranked functionalities for which users prefer these mobile applications. If exploited in a right way for apt task these apps certainly provide a gamut of benefits to its respective users.

Recommendations
Among user community, students are using technology all the time but predominantly for social networking and entertainment. When it comes to educational purpose, they still lack the knowledge of right kind of apps in the market. Academicians/faculty need to pioneer this domain and proactively search for utilitarian apps for B- school students to promote its usage among stakeholder community. Evernote, Trello, Google docs, Google keep, Hangouts, Feedly, Dropbox, CampusGroups, Slack, Doodle, Mint, AnyDo, Airtable, Flows tasks, as well as various apps mentioned in the previous section of this study, are recommended for B-school students, professors, researchers, as well as business professionals in general.

References
https://thenextweb.com/in/2011/05/09/indian-mobile-app-usage-a-study/
http://proc.iscap.info/2015/pdf/3424.pdf
https://www.digitaltrends.com/mobile/best-educational-apps/
https://www.androidauthority.com/best-education-apps-android-708388/
http://www.integra.co.in/learning-solution/mobile-learning/app-development/
https://www.americandialect.org/app-voted-2010-word-of-the-year-by-the-a... updated

Author's Bio: 

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