Did you know that social media has completely changed the way businesses interact with one another and establish as a big brand? For 5-7 years, social media comes out as the most impressively effectual channel across a broad assortment of the company’s goalmouths.

A recent study suggests that nearly 75% of the top-most level B2B marketers who came back with a claim that social media is quite helpful in meeting their goals. Right from online advertising, branding, engaging potential customers, developing thought leadership to deepening fruitful customer terms, social media marketing has been shaping B2B marketers to a higher extent.

There are many areas where an effective B2B social media marketing can give your business a new direction in the online social world. A few areas include:

• Grow and promote your business as an influence.
• Target good companies having real people to increase and engage a targeted audience.
• Negotiate the world of followers, likes, comments, and engagement.
• Drive leads and conversions for improved ROI.

However, B2B marketers find it typical to navigate and grow in a world where the currency for engagement is measured by likes/comments and currency of conversion is measured by click-through rates. Being a leading B2B marketer, you need to utilize the right social media platforms that help in distributing, promoting and repurposing content, giving value to your business and also, interact in a manner that will reflect your company’s brand!

Here’s is an ultimate guide to B2B social media marketing:

1. Choose the Best Social Media Network

You might be aware of the thumb rule “find a perfect balance on more than one platform while establishing your business, but not spreading so much where you can’t focus”. When you research and note down the facts you will come to know that several B2B companies are working to showcase the impact on various social media platforms to connect with the audience.

When you do rigorous market research before you start on any social media network, it will help you to –

• Target right audience
• Know the right social media channel for your business
• Comprehend which social media platform is best

It’s is always good to choose the right social media network. For doing so, you can have a look at your competitor’s profile and social media accounts. Because, as in the similar domain or industry, the agenda that is working for them and giving them results will also work for you.

For instance, if you glimpse that your top competitors have managed to raise a vast audience via YouTube, Instagram or Twitter, then you should think to target these platforms first. Even though, the craze of LinkedIn for B2B marketers will remain the same to grab the attention of an interest audience pool. You can’t forget Facebook. 87.1% of businesses with over 100 employees will use Facebook for marketing in 2020. (eMarketer)

2. Know the Right Schedule of Social Posting

Focus on a time when you share and post something on social media. Be aware that social media is not just to be alive on a different platform. Your goal to be active on social media is to build presence and target a specific audience. This is why a solid and consistent social media plan is necessary to schedule posts and grab the user’s attention.

Your work on social media just not gets ended with the posting. You should know the right timings of posting on different social media platforms. The best timing to post differ depending on the platform you are utilizing. The approximate time schedule is given below:

• Facebook: 10am, 1pm, 3pm, 5pm.
• Instagram: 2am, 9-10am, 5pm.
• LinkedIn: 7-8am, 12pm, 5-6pm
• Twitter: 12pm, 3pm, and 5-6pm

Besides, automation tools such as Buffer, SproutSocial, Meltwater Engage are enormously vital for any B2B company on social media. Some of these tools provide free plans that micro-businesses can utilize to initialize. Once you get started earning a return on investment from your social media network, you can switch to paid plans.

3. Let Your Social Profile Reflect Your Business’s Brand

Your social profile should directly reflect your business’s brand on each network, and it should be recognizable without more ado. By giving your growing company a face, users will more be more liable to relate themselves with your business. The social profile gives a way to humanize your small and large enterprise!

This means utilizing the similar profile picture — preferably your logo on all platforms and utilizing a consistent tone of voice can help you reflect your brand. Don’t forget that social media provides you a platform where you need to show less corporate side and more unique content that customers can relate to.

So, create your social profile keeping your intended audience in mind. Try to make a profile with a professional description that can connect with people. Build your profile around an aim that you are not selling your CV to customers, but attracting their attention knowing your company’s mission and vision!

4. Remember That Content Is King

If you think that social media is a great opportunity to get more leads, then you should know that it’s a myth. To get success on social media, you should post the relevant content with which users can relate to and find interest in it. You as a thriving B2B business should have a proper social media strategy and unique content that can really engage your intended audience pool.
Creating viral content is a key to success for any B2B company which wants to roll-out on social media! Viral content is a great mix of high quality, error-free, emotional and easy to share content. This will persuade people to share, engage and connect with your business.

Usually, B2B companies face a major issue of high quality and user-engaging content on the social media platform. Don’t ever think that you are not consumer-oriented, and this is why your content will be less relevant or creative on social media. All you need is to have the best ideas for content creation!

5. Tracking and Engagement in Conversion

There are a lot of B2B companies that lack in making an effective presence on social media. As you know that the world is full of social media-saturated environment, these B2B companies can't afford to be on down signs. Some B2B companies make use of certain social media tools such as Konnect Insights, RiteTag, Oktopost etc. to pull out social media doldrums and get more relevant traffic. Using social media tools, you can schedule posts and easily discover who influences your target audience.

Besides, it also assists to keep in tune with the things that your buyers are interested in. Designed for the wants and challenges of B2B marketers, these social media tools help you to lead tracking capabilities, which in turn let you know the right performance of social campaigns and posts.

Apart from these, you can also track website performance and engagement using Google Analytics. It is a tool that assists in getting a valuable real insight into your website traffic, referrals, goal conversions, top visits, acquisition, etc. Here, you can explore your social network settings and see different social resources and locations from where traffic is coming to your business. More specifically, it will tell you about the platforms which are referring to visitors.

Wrapping up

A successful B2B social media marketing demands current facts, study, commitment and dedication to build a recognizable social presence. But, it’s not at all enough to found yourself on a few social platforms and hang around for people or community to follow your profiles. Rather, you need to post fresh and interesting content consistently to keep in touch with your audience.

By performing all of such things, the measurement of results and adoption of the latest social media trends becomes easier for you, especially when you are a software development company in Houston. This, in turn, assists you to create brand awareness of your company and target audience creatively that many B2B businesses usually lack in.

Keep reading for more exciting updates! All the best!

Author's Bio: 

Kunjal is a freelance writer and blogger.