Almost everybody in business today is striving to boost his digital footprint and online branding with quality SEO (Search Engine Optimization)-friendly content. As they are aiming for faster results in making their brand rank under the top searches, the need for the content writers to be in line with the latest SEO content writing checklist has increased subsequently. This also means that the demand for content writers has been rapidly increasing in the business world and due to this, a big section of young talent is stepping foot in this field. But if you lack the passion to write and don’t know how to write SEO content for website, capturing the targeted audience and endeavouring in the world of content can be very challenging for you. To help you become a professional content writer and equip you in your path to help your clients expand their customer base with your power-packed content, here’s all that you need to know.

What is SEO content writing?

Popularly known as content marketing, SEO content writing is a widely-used tool for online branding/marketing today. This online content basically makes you rank on popular search engines like Google. The first key to learn how to write SEO content for website is to optimize it around a specific keyword or a set of keywords. It is a proven fact that regularly posted, quality SEO content can get around 350% more traffic (mostly organic). Google has also affirmed content as one of its top three ranking factors, which further brings optimum SEO content into limelight.

How do you outsource content writing?

Now knowing that the support of SEO content writers is important for going ahead in the digital world, business owners are looking forward to hire dedicated content writer in India. By outsourcing their content requirements to India, they are able to get high-quality SEO content at super-saver costs. Many outsourcing service providers like Virtual Employee act as a bridge between the business owners from around the world and the competent Indian content writers. These SEO content writers have a deep understanding and years of experience in how to write SEO content for website. Besides saving a lot of your cost, outsourcing can also help minimize hassles and efforts of hiring and managing an in-house team. So, all you need to do is invest in a reputed outsourcing service provider!

How much does it cost to hire a content writer?

Hiring a content writer from offshore can save you around sixty to seventy percent of the total cost that you will be spending on hiring an in-house team member. This helps you to comfortably stay under your budget for content marketing and also takes the load of headhunting, HR & salary, paid leaves, office space & furniture, and other benefits off your shoulders. The average monthly cost of hiring an in-house content writer can be $7,221, whereas with outsourcing, you can avail premium services at only a fraction of this cost.

Some Success Mantras To

1. Proper keyword research
To optimize the content and generate traffic, the first requirement is choosing the right keywords. There are various tools available for this, which are easy to use and provide you the most appropriate keywords that will further lead to the creation of unique and useful content.

2. Defined opening
They say a first impression is the last impression! If you fail to capture the attention of your audience in the very first few lines, their probability of not going to the end increases subsequently. A defined opening is one of the most basic points in learning how to write SEO content for website.

3. Reflecting the objective clearly
Deviating from the objective every now and then can make the work of any distinguished writer go in vain. Another valuable point in our expert SEO content writing checklist is to reflect the objective of your write-up clearly and precisely. Usually there are three basic goals of writing – educational, emotional and promotional, and you need to touch all these points.

4. Comprehensive research
Trying to begin and end a write-up without doing a proper, thorough and comprehensive research on the topic will not help you in adding much value to it. Besides searching about the topic on tools like Google forms and Typeform, you can also consider talking to other people who you feel can be helpful in this regard.

5. Let the creativity flow
You must understand that to appeal to a reader with your words, you will have to reach out to his emotions. For this, you can introduce some emotional element in the title or Meta description to allure the browsers to click further and go ahead. Whenever you are writing from an educational perspective, do not try to introduce just raw facts to the readers. Rather, try to make it funny, interactive and crisp so that learning can be fun for them.

Writing an impeccable content piece is like weaving a story so that it can appeal to the users to read it with all their heart. Companies like Virtual Employee are giving the bright Indian content writers an opportunity to connect with the international clients and gain a global perspective. They are the perfect platform where the business owners can meet qualified SEO content writers. So, what are you waiting for?

Author's Bio: 

John Tie is working as a Digital Marketer and content strategist with Virtual Employee, virtual staffing company, offering affordable and scalable remote staffing solutions for mainly Small and Medium Businesses (SMEs) around the world in over 150 domains. He is a versatile tech writer and loves exploring latest technology trends, entrepreneur and startup column.