Animation production in India: a global opportunity for outsourcing

India's animation industry is booming. Overseas entertainment giants like Walt Disney, Imax and Sony are increasingly outsourcing cartoon and special effects characters to India. Other companies are outsourcing Indian animation for commercials and computer games.

So what makes India a hub of animation? Why is the sector experiencing exponential growth? For this, we take a look at what makes India shine in the world of animation.

India has a vast English-speaking workforce base: animation, which requires familiarity with the English language, benefits when the work is outsourced to India. Various animation companies in the country are also creating skilled labor for the animation market through various training programs.

Presence of good studios: India has the second largest entertainment industry in the world, after Hollywood. Animation studios in the country offer a large supply of low-cost, high-quality software engineers. Several Indian animation companies have established high-tech studios (equipped with the latest hardware and software) to execute projects abroad.

Low cost of entertainment services: The main reason why foreign entertainment companies are flocking to India is the cost advantage the country offers. For example, in the United States, entertainers can cost around $ 125 an hour; in India, they cost $ 25 an hour. Toonz Animation offers animation at rates 25% to 40% lower than other Asian studios and much lower than those of American studios.

A new outsourcing fever has gripped India.

Big global entertainment companies like Walt Disney, Imax, Warner Brothers and Sony are signing big contracts with Indian animation companies. https://www.thedoodlepeople.com/

And cities in India like Mumbai, Chennai, Bangalore, Hyderabad, Bhopal and Trivandrum have become the main centers of animation in the country.

The total cost to make a full-length animated film in the United States is estimated at between $ 100 million and $ 175 million. In India, it can be done for $ 15 million to $ 25 million.

America's top animation studios and producers USA They are realizing this huge cost advantage that India offers.

"Due to changes in viewing habits, channels or networks are forced to reduce license fees. As a result, the workload has decreased.