Every day thousands of new mobile apps are listed on leading app stores, so how do you ensure your app (iPhone, iPad, Android, or Windows phone app) stands out in this crowd? As of 2020, there are 3.5 billion smartphone users, which is increasing steadily year after year, generating a massive market for the creation and purchasing of apps. Over five million apps are listed on the Apple App Store, and Google Play Store combined. This means you'll need a full proof marketing strategy for your app, and App Store Optimization gives you that opportunity to generate more mobile downloads and engagement.

What is App Store Optimization?

ASO is a tactic of optimizing mobile app's visibility and higher ranking on app store search results. It is like Search Engine Optimization (SEO) for mobile applications. The app store's increased visibility translates into more traffic to your app's page in the app store.
App stores rank each app based on various factors. Such as successful usage of optimal keywords, useful images, and localized descriptions.
The goal of ASO is nearly always app downloads, but supplemental goals can include:

  • Increased brand exposure.
  • Positive app reviews and ratings.
  • Audience engagement.
  • Additional marketing channel diversification.
  • Why is ASO important?

    With well over 5 million apps available on the major app stores, getting your app visible in front of the right users remains one of the significant issues for most app owners. According to research, A simple app store search discovered almost 67% of overall apps. It makes searching on the app store the most useful trick for finding and downloading new mobile applications.

    If you're not utilizing ASO to increase your app's search ranking and visibility, you're missing out on your app's largest discovery channel.

    Benefits of App Store Optimization

    1) Organic installs at Lower Acquisition Costs
    The best thing about ASO is that it is an excellent marketing strategy where your organic downloads increase at zero cost. Once you've optimized your app will start ranking higher for different search queries. Also, it improves your mobile apps visibility and organic downloads while keeping your acquisition costs down.

    2) Get discovered by high-quality and relevant Users
    Listing mobile apps on app stores is not enough; it has to be found by the right users – so this is where ASO steps in to help. App Store Optimization gets you to the relevant audience because it targets the same keyword that your target users are searching for.

    3) Surge App Revenue
    If you want to monetize your app, there are many ways, such as ads, subscriptions, in-app purchases, etc. For monetization, you need to invest some money without guaranteed returns. But ASO will benefit you in terms of increased visibility, ranking, and revenue.

    4) Sustainability
    A good ASO strategy will undoubtedly pay you with additional downloads, increased revenue, and a stable future for your mobile app. That's because when people search for keywords related to your app, they'll always find yours. With regular tracking and updating, you make sure your efforts are successful.

    App Store Optimization Tips

    1) Understand your customer and your competition
    2) Choose the appropriate app name
    3) Use Relevant Keywords
    4) Optimize Your Title & Description
    5) Include Compelling Icons & Screenshots
    6) Include screenshots and videos
    7) Build Backlinks
    8) Update frequently
    9) Encourage ratings and feedback

    Backed by an understanding of app store optimization basic concept and its importance in mobile app marketing, you're on the right track to set up a bullet-proof ASO strategy for your mobile app. You'll soon catapult past your competitors in the app store top charts with careful measurement and a little trial and error.

Author's Bio: 

Anand is the Founder of Sphinx Solutions having experience more than a decade. His passion for innovation and technology made him drive Sphinx Solutions with ease. He holds excellent management with a futuristic view for developing apps in the field of AI, Blockchain, Mobile app development, Web, and Software.