Alexander Graham Bell, the BIG man behind the GREAT invention---telephone; and upon the invention of this machine is the birth of a not-your-ordinary-business-strategy, the appointment setting, a significant element that caused a gradual change in the realm of business which further became a constant part of a business’ lead generation activities.

But what exactly is appointment setting? There’s nothing really deep with this term, it is in fact a self explanatory; and in the shallowest sense, it’s simply a process of setting an appointment with a person, usually a decision maker, in a place where your marketing team can actually meet him personally to discuss matters regarding your offer.

However, talking about its operation is a horse of a different color; its name maybe simply defined but the other way goes around when you’re already referring to the processes in setting up an appointment, especially in the digital era where everything is seemingly getting complicated, thus requiring you to further integrate strategic ways to cope up with endless complexities of the world and to avoid being left behind.

This now brings us down to the question on how does the process of appointment setting maximize its flexibility in order to cater various needs of the people, especially within the framework of b2b lead generation, and where does it fit in a today’s potpourri of strategies and techniques.

Let’s first start with appointment setting as making its way to fit in a lead generation mix. Experts say that an equal utilization of both the inbound and the outbound process is a total win-win technique; in some way, this statement is correct because integrating various tools in your lead generation will also result to a variety of outcomes.  Nevertheless, it is still important to take note that a precise mixture of techniques still depends upon the market status, your prospects, the latter’s buying behavior, and of course the products you’re offering.

Meanwhile, can we say that appointment setting will still work in a down economy?
Well, in this case, business really has to continue; as long as you continue to dig up more strategic tools to overcome these obstacles and as long as you are passionately committed to your endeavor, your business is surely far from being rejected and ultimately deflected.

Further, appointment setting as to what type of companies, products and services it well fits. Firstly, the latter is a good fit in companies whose target are high level executives; this kind of decision makers doesn’t usually purchase goods and services over the phone or cold calling in that matter, they also often require your marketing professionals to meet them and discuss matters personally.

Secondly, setting an appointment is also necessary when you are offering IT and software products, it’s because these types of goods are regarded with high significance, thus proposing both parties to take up ideas not over the phone, but by setting up a meeting.

Lastly, appointment setting will fit well when a company’s clients have a high revenue value; the latter always generates a higher cost per lead than other programs.

Overall, setting an appointment in a business world where changes and modifications are mostly to occur from time to time, it is then important to remember that always having a backup plan is really necessary to avoid downfalls.

Author's Bio: 

Belinda Summers works as a professional consultant. She helps businesses increase their revenue by lead generation and appointment setting services through telemarketing. To know more about this visit: