Are you listening to your customers online?

While many companies create profiles of the media, just to advertise their products and services, some customers expect to be able to interact and express their consultations with a brand through social networking.

Twitter is one of the most popular ways to communicate with brands online. Some Twitter users now question the business problems instead of calling or using e-mail. Due to fear of receiving negative comments many companies have refused to online interaction. But what many forget is that, even if they are on the network, users have the option of complaining publicly about any problems you have with your product or service. If you are not able to answer the question of customers is likely to lose them if you can solve the problem quickly and efficiently to the customer may be more likely to use their business again.

Dell has taken social interaction to the extreme and created a "Command Center Social Media". Nevada office tracks based on mentions of the online company and responds in less than 15 minutes to consumer questions and problems. The company said that the track 22,000 business-related jobs each day and have trained more than 5,000 Dell employees in the interaction with social media. The company has taken seriously the social media in recent years and has been reported that earned $ 3 million from the social interaction media in 2009.

Interact with customers online is not something that only large businesses should be doing, many small and medium enterprises are frequently mentioned online and with 2,200 tweets being sent every second you want to risk that are not available for help?

For more information on how your company can interact through online social networks visit our social media marketing.