What does it mean that somebody provides done-for-you services? It can mean a lot of things but essentially it means you hire somebody to take care of developing things like newsletters, fliers, ezines, marketing plans and other things like that, that help you get your business done.

If you have a company that does this, or similar types of done-for-you services, you should think about how effective the output is in your business. For example, suppose you produce fliers for a network of dentists. The flier goes out all across the country, to thousands of people. Consider this…out of those thousands of people that flier is going out to, how many of them are business owners looking for your services?

In order to reach those business owners, and the business owners within their marketing lists, you have to become known to them. One great way for you to do this by taking up real estate in the items you produce. In other words, you have a presence there, or a space where you appear in each addition that briefly tells people reading the publication that you produced it and that’s a service you offer in your business.

Think about this as a very inexpensive way to market yourself.

Going back to the dental flyer for a minute, think about how effective taking up a small area (maybe like a 2 by 2 inch square area) on that flier would be and how much it potentially would boost your reach.

That flier goes out to thousands of people. What if a hundred of the people that flier reaches are business owners who might need your services? Maybe a hundred people they know are business owners in need of your services. And so on.

The point is that it costs you only the ink to put your company identity on that flyer, or that newsletter, or whatever it is you’re producing for your customers. Ink is cheap, not expensive.

Another example of this is on websites. When you have somebody put your website up for you, more than likely there is a link somewhere near the bottom of the main page of your site that links to their site. The next time you’re online go check a few of your favorite sites and see if you see the same thing.

Even if you don’t have a done-for-you business, you can still use this idea to own your own media.

For example, use your own newsletters, your online radio show or TV show and your social media pages to let your prospects and clients know just what your business is and what you have to offer.

The idea is to always be promoting! Promote, Promote, Promote!

If you already have these done-for-you services in place, you really should consider using them to promote yourself in what is already being sent by your clients.

Don’t miss the boat on these inexpensive marketing measures to enhance your reach and generate new business.

Author's Bio: 

Diane Conklin is an internationally known author, entrepreneur, coach, consultant, event planner, speaker and copywriter. Diane is a direct response marketing expert who specializes in showing small business owners how to integrate their online and offline marketing strategies, media and methods, to get maximum results from their marketing dollars.

As a marketing and business strategist, Diane shows entrepreneurs and small business owners how to outperform their competition by measuring their marketing, and strategically use multi-media campaigns to stand alone in their marketplace as the go-to provider for their products and services.

She is the founder of Complete Marketing Systems and for more than 14 years has been showing small business owners how to start, build and grow businesses where they take knowledge they already possess and turn it into passive, ongoing, leveraged profits.

Diane has been involved in numerous campaigns grossing over $1,000,000.00 in sales several times in her career.

Diane has proprietary home study systems, coaching programs, masterminds, and provides done-for-you services in the areas of Social Media, Information Marketing, Direct Response Marketing, Direct Mail, and Event Marketing, Planning and Management.

As a speaker, Diane has shared the stage with the likes of Joan Rivers, George Foreman, Dan Kennedy, Bill Glazer, Harry Dent, Barbara Corcoran, James Malinchak, Peggy McColl, Marie Forleo and many others.

Diane was voted Marketer of the Year for her innovative marketing strategies and campaigns.