Are You Unknowingly Limiting Your Income?

Did you know that you are very likely limiting the amount of money that can come to you through your business? And with one very small addition, that would change? And only you have the power to do that?

So many heart centred business owners are struggling to just cover their everyday expenses, let alone make any money, and so seeing this one tweak to their business could be the difference between profit and debt, and for some the difference between staying in business and not!

And really it is something so simple that when you hear it, if you are anything like me, you'll be saying “why on earth didn't I think of that?”

So not to keep you in suspense any longer ........... the truth of the matter is that you are limiting your income by what you charge for your services/products. Now you might see this as being very obvious, but hold on a minute while I explain a little further.

Whatever your highest price point is for a product or service, is the ceiling you have set yourself to earn as an income.

I know this is not rocket science, but I can't tell you how many heart centred solo-preneurs I see limiting their income by not addressing this one major block.

So just to illustrate this, if you are a coach and your top of the range programme runs for 6 months and the investment is $2000, you are saying that no-one can pay you more than $2000. And let's say that you can only serve 10 people at a time, that means you have limited your annual income to $40,000.

If you added a higher value package to your menu at an investment point of $5000, you are instantly opening up to the possibility of making more money. Say you sold 5 of those in a year instead of the $2000 package, you would have increased your income by $15,000, a 37.5% increase!

And of course, the higher the investment point of your top package, the more you are opening up to the possibility of a higher income. The more you are saying “yes” to the abundance of the Universe and “no” to limiting the flow.

Imagine the flow of money is like the flow of a river and your business is one estuary that runs off it. Every business is an estuary and is connected to the flow of money. Your price points for your services/products determine the width of the mouth of the estuary, the higher the price points, the wider the mouth and the more possibility of money flowing in.

Of course, the width of the mouth of estuary also depends on your mindset around money too, if you don't believe it, you've just narrowed it!

And just to be clear, this doesn't mean to say that you have to hike all your prices to increase the flow of money, not at all. That's not what I am suggesting. It's about providing a choice for your client. There are some people who will want to work with you intensively one to one, and there are others who prefer a hands off self study style programme.

Your potential clients have a choice about where they are going to invest their money, time and energy. If you are marketing authentically and attracting your ideal clients to you, there is a very strong possibility that they are going to want to invest in a top of the range programme with you. Can you offer them that now?

Once again, it's all about choice and possibility. By not offering the choice, you are limiting the incoming flow of money and possibly clients too. And by offering a new possibility and a new choice, you are showing your potential clients the possibility of different opportunities for themselves that they many not have thought about.

It's a win-win-win situation :-)