Advertisements for leads are everywhere on the web and they promise everything from wealth to automatic ways to grow your business. But can a lead system really deliver? Are they really worth the money?

Lead systems can be effective and can be used to grow your business. In fact, if you really want to expand your business, they should be part of your efforts. However, you should look carefully at the system before you invest to make sure it will meet your need. Researching can save you not only money, but a lot of frustration as well.

First ask where the company is getting the leads. There are lots of sources including responses from various kinds of advertising (television ads, internet ads, etc.). If they won’t tell you their source, look elsewhere.

Second ask if the leads are verified in any way. In other words, are you sure the information provided is accurate. If you are getting 1,000 leads and 500 turn out to have false information, obviously they are not going to do you much good. The exception to this is if you are offered a large number of leads for a small price. If that is the case, you can probably expect that many of them may not be good.

How old are the leads? Information changes quickly and the older the lead the more likely the information is to be outdated.

How many people receive the same leads? There is nothing worse than sending someone an email about your business when they have already received 10 similar emails.

What kind of response rate to the leads generate? The response rate might also determine the price. It is not unusual to be offered leads of various qualities with corresponding variance in price. Just remember, you get what you pay for.

Do they offer a mailing system? Leads and contacts are a numbers game. You can expect a certain number of responses for a certain number of inquires emailed out. Sometimes those numbers can be pretty high. Lead systems that also offer you a way to email large numbers of people without setting off the red spamming flags are essential.

Do they offer any training? Training on how to use the leads is also essential. Training can include how to develop a letter to send to your leads, how to keep track of the responses, and how to test your system. Having a system to keep track of the responses and respond in a timely manner to requests is particularly important.

A lead system is just another tool to build your business. No system, no matter how good, can replace the work necessary to build your business. Use this tool wisely and you can reap great rewards.

"Lead me not into to Temptation, but deliver me from the Bad lead." Dr Robin Rushlo

Author's Bio: 

I was born in the summer of 1955, in a Soddy on the Great Plains, in the …oh wrong story.

My friends call me they call me Robin, Dr Robin, the Blindguy and Dr Blindguy.
I am married to Kathy and have two grown daughters out of the house (26 and 27) and two daughters in the house, 16 and 17 and a granddaughter 10 and a grandson 2 years old, that live with in Iowa City, Iowa.

“Dr. Robin”, the well known MLM Radio personality is an Eagle Scout and 24 year U.S. Army and Army Reserves veteran. While still in the Army, he began building his “honorary” doctorate in the Network Marketing world. He built a huge Amway organization in the tens of thousands. He later was a top producer at A.L. Williams and has had experience in numerous other network marketing companies. He is a nationally recognized expert in the network marketing business with the following credentials: Certified Network Marketing Instructor since 2005, Certified Network Marketing Mentor since 2005, Certified Network Marketing Scholar since 2006, Certified Master Network Marketer since 2007. Dr. Robin is also considered an ambassador for network marketing as well as serving in the capacity of policing the companies that do not positively represent the industry. Dr. Robin has been the host of several radio shows (KEN I, KDEF, KKIM, KQAK,). Did we forget to mention; he has done all of this in the past several years and Dr. Robin is blind? Dr. Robin is the current host of his radio show, "Networking with the Blindguy" with up to 4.7 million listeners.

Certified Network Marketing Instructor
Certified Network Marketing Mentor
Certified Network Marketing Scholar
Over 37 years in Network Marketing (MLM)
Millionaires Club three times
#2 Retailer in a MLM for 2005
#1 Recruiter in another MLM for 2006
#1 Mentor for Network Marketing in 2006
Presidents Club 2007
Nominated for an American Business Award (Stevie) 2005,2006,2007,2008.
Nominated for an International Business Award (Stevie) 2005,2006,2007,2008.
In Marquis Who's Who in America for 4 years straight
Over 6.5 connection in my LINKEDIN.COM Network
Holds the following, PhD in Accounting, MBA in Marketing, MS in Bio Chemistry, and several BA and BS degrees.

Now for the rest of the Story.

Dr Robin Rushlo has been through many trials and ups and downs in his life.

He has pins in both ankles, both knees, right hip, an artificial right shoulder, a full metal plate in his head. He is 100% blind with only light perception in the right eye. He been 100% blind since January 2000. Without hearing aids he is 78% deaf. He uses adaptive software to surf the net and run his businesses. He has adaptive software that runs his cell phone and walking GPS systems.

Dr Robin has the motto "If the Blindguy can DO IT, anyone can!"