Article market is different from advertisement

In traditional business, all the enterprises may have invested a lot in advertisement. Advertisement has many different modes, such as the enterprise could invite a famous star to make a short video, which can be broadcast on TV or radio or on the internet repeatedly. The enterprise could pay for the bus station or train station to put up the billboard. Famous model and the new products could attract a lot of attention from the audience or the pedestrians.

The above mentioned advertisement is suitable for large company with sufficient funds since the advertisement cost too much. Such advertisement is difficult for some newly established companies to afford. These companies may use card or printed paper for advertisement, as they will hire someone to handle the card or printed paper to pedestrians on a crowded city street.

Now many enterprises have launched a new way to develop business, which is to promote sales online. The enterprise set up a website and hired technicians to maintain the operation of the website and hire salesman to develop business online.

They took advantage of the internet and distribute product information and new service information on the internet to other companies through forum, BBS, twitters, online communication tools etc. They avoid pure marketing mode in the promotion as the information receiver may not like pure advertisement. SO they could write some relevant articles or make up relevant pictures to help them reach the goal. Articles and pictures may draw more attentions from viewers.

IBUonline is an innovative B2B business portal, which prefers article marketing.