Those who are working to make their business more successful online know that they face a lot of competition so they are going to need every edge they can get. For most of us, it makes sense to do a variety of things to help increase our traffic because with each targeted visitor we bring to our site, we have yet another chance to make a sale or add a new client. Toward this end, many are now discovering that article marketing is one of the top methods for bringing visitors to a website today. Part of the reason is that some people do not utilize this particular form of marketing is because they feel that they don't have the skills or the time.

If writing is not "your thing" or you don't have the time to submit your articles to the many submission sites and directories available to you, then outsource this task because article marketing is too valuable and effective not to take advantage of it.

The advantages that you will see from article marketing are not only in terms of the amount of links that are pointed at your site as the articles are distributed, but that with every article submission, you are getting your name and your company's name in front of potential clients. By distributing free information about your topic of expertise, you help others come to trust you and show that you are an expert in your field. However, content is king. You won't build trust and credibility with your readers, if you don't provide them with interesting and relevant information.

In reality, any company in any field can benefit from the online marketing edge that is given to them via article marketing. This is one of the best ways to reach new customers simply because instead of asking something from the person, you are giving them something they can use up front, which establishes a positive association in the minds of the readers. That is the key to branding your company and on the web today, branding is even more important than it ever has been in the past due to the amount of competition out there. Article marketing is a key way to establish your company.

Remember, the more articles you have, the more sites will pick them up and create a link to yours. This is what has made article marketing so successful for people who have been using it for many years and it is a huge part of what continues to make it a top choice for online marketing in today's world.

Author's Bio: 

Grainne Foley is the owner of Live-Hire, a Virtual Placement Agency matching business owners with 'elite' Virtual Assistants, thus allowing them to grow their business while still having the time to enjoy their life.

Visit her website at and get your Free ebook "How To Save Instantly With a VA".