This article details strategies on article marketing for beginners (and all levels of experience) and I'm hoping that it will make you realize how effective article marketing can be when used in the proper manner. Using good article marketing strategies can enhance your readership, create a following and increase visitors to your sites.

Here's several things every article marketing beginner really needs to know. Keep on reading if you're interested...

The 3 main reasons for doing article marketing are:

# 1 - Get a lot more backlinks
# 2 - Get much more traffic
# 3 - Gain authority in your niche

Below, we'll take a more comprehensive look at these reasons.

Getting Backlinks

Any article that you write to promote your web site should be developed consistently around specific key phrases or a key word expressions. Google has created a helpful resource to assist us in finding key phrases particular to your specific niche that people are frequently seeking. It's called "Google Adwords keyword tool".

This whole process of keyword research requires the utmost care. Several newcomers to the field of internet marketing fail to grasp the fact of the importance behind key phrases and their use.

Key phrases that are searched most regularly usually have the highest competition. Our aim will be to identify lower competition words or phrases - perhaps looking for keywords that only get about 5000 searches a month. The Google keyword tool will tell you if the competition for phrases is high, medium or low.

We propose beginning in the medium range and using this little trick to figure out the "true competition". Type into Google, allinanchor: "Your Keyword Choice" (with the quotes) and press Search. The results will show how many times the particular keyword has actually been used in a secure text style.

If the number is considerably lower than the number of searches returned by the Google keyword phrase tool, you've hit the jackpot. Go on and capitalize on this as soon as possible by writing posts and articles with those keywords in the body of your text, the title (if possible), and in the anchor text you use for backlinks.

Driving Traffic

If you submit well-written articles to article marketing directories you will have the opportunity to leave a link to your website. Some article directories let you leave up to three links. Don’t just link to your home page, link to the most relevant content, wherever it is on your site.

One of the 'king's' inside the article directory world is EzineArticles.com. A real human being will read and analyze each article you submit. At times due to this editorial approach it could take ten days or so to get your article authorized - or denied.

Sadly, there are a lot of low-quality article marketing web sites. A bunch of newcomers to the industry of marketing will certainly fall into the trap of producing bad-quality articles (or they spin them until they become incomprehensible gibberish) and submit those articles to these sites.

Don't fall for the trap of using low-quality article marketing websites! Go for the 'gold' and use the higher quality directory internet sites - they provide the most traffic and give your website more authority when that site backlinks to yours.

From here, this leads onto ...

Creating Authority and Readership

Why do we write articles and blog posts? So they are read! Bear in mind that you need to write these posts for people, not for the search engines. The search engine cannot appreciate your captivating writing, only genuine people can.

When you develop a relationship with your readers by means of your articles, this bond is considerably stronger than any search engine ranking.

If another website or directory uses your articles they will have agreed to use your name and backlink to your website, and you will benefit by having his readers and traffic come over to your site.

It's even possible that some of those readers will share your article on a social media website! Unexpectedly, your article just went viral.

The point of article marketing in this way is to get the word out that you are a specialist in the field you are discussing, and your information will always be intriguing and interesting. This can and will build a readership if done appropriately.

What you do, what you write, how you write, how typically and so forth, are all variables that express your business in a good or bad light on the internet. So make sure you do the best you can - and then do even better!

While this may seem easy to you, the outcomes of effective article marketing strategies will not come over night. Being dedicated to writing and being consistent over time is just what will build your audience.

Of course, you will have to satisfy your market and give them exactly what they are looking for. However if you do this correctly, it is exceptionally advantageous strategy for article marketing for beginners.

It takes time to understand the best way to write articles and titles that attract readers. It also involves in-depth analysis to discover who exactly is your target audience and what are they searching for.

Monitor your results from the articles you generate and you'll come to understand which headlines, titles, topics, and so on, attract the most readers. Once this is identified you must repeat the pattern as it works and gains you readers, traffic and authority.

This was about article marketing for beginners and hopefully you now know a thing or two about effective article marketing strategies.

Author's Bio: 

Merv Stevens works in Internet and Network Marketing. For tips and advice and to learn more about article marketing for beginners, go to his: Empower Network Blog. Act now and discover how average people are achieving extraordinary results online by cashing in on the DIGITAL gold rush!