Artificial intelligence or AI is a known concept that helps machines to imitate human thinking and problem-solving capabilities. It further enables the machines to learn, argue, and analyze based on previous inputs to make predictions close to improve human processes.
This holds an important position in the OTT industry. Right from content material discovery and creation, it helps enhance the video indexing while enhancing the satisfaction level of virtual images. Further, it can even assist with promoting online content while making it an extraordinary engagement for the media streaming industry. And, today a remarkable number of tech advisors are keen & eager to make businesses of all kinds invest in AI. Now before elaborating on the significance of AI in streaming media, allow us to recognize what is AI.
Did you know that most of the data that we consume over the internet now can be chalked up to video streaming? With 85 percent of data consumption due to video streaming, it is clear this sector has become for the world. Now, given that video streaming is a demanding sector, companies have been looking for solutions to deliver better user experiences. While there are plenty of such solutions out there, artificial intelligence has made quite an impact in this sector. Listed below are some of the many benefits it has enabled for video streaming service providers.
1. Optimize video streaming workflows: Artificial intelligence can work out the bitrate to help optimize bandwidth usage without taking a toll on the content quality. This translates into a humongous benefit for the video streaming industry: cost savings.
2. Super-resolution: Artificial intelligence can generate high-resolution images based on the skills it acquires solely from observing different images. This generation of a high-resolution image from a low-resolution image is referred to as super-resolution, which makes use of algorithms to generate previously non-existent information. In the context of video streaming, such an ability can help generate high-res results while also enabling 30 percent savings in the context of bandwidth consumption.
3. Content-aware encoding: Video streaming service providers, much like other sectors and industries in the world, continue to innovate in the sense that they leverage technology for their business’ benefit as well as that of their customers. Of course, there are several ways in which they have managed to use artificial intelligence as well; case in point: content-aware encoding, wherein the artificial intelligence solution can comprehend precisely the type of content that is being streamed. To what end, you ask. Well, the goal is to help optimize factors such as protocols, bitrate, and latency based on the streamed content. The optimization of the aforementioned factors will vary based on if the content in question is slow-moving, rather static, such as a monologue, or a sports match, which tends to move rather quickly.
4. Bandwidth use optimization: Yet another compelling use for artificial intelligence that video streaming companies have found is in the context of bandwidth use. Basically what service providers have done is put artificial Intelligence to work in not only live streaming workflows but VOD streaming workflows as well. As a result of such integration, artificial intelligence has already managed to help save a lot of money for such video streaming services’ users, thanks to the optimization of their bandwidth use.

It is not news that video streaming will continue to be an integral part of the world for the foreseeable future. While this is terrific news for companies and the users they serve alike, it also means that video streaming service providers must not only keep up with the market’s demands but also evolve quickly to stay ahead of the curve.

Of course, there are plenty of means and ways to do that, but none has proven to be quite as potent as artificial intelligence. This is further evidenced through the above discussion. So, if you do decide to undertake video streaming application development for your own business, now you know integrating it with artificial intelligence will be a very good idea.

Author's Bio: 

Kaushal Shah manages digital marketing communications for the enterprise technology services provided by Rishabh Software.