B2B Lead Generation Strategies and Tactics for 2020

To stay competitive in your industry, it is essential to evaluate old strategies and hunt for the newer ones. Consumer behavior tends to evolve at a breakneck speed. B2B data companies and marketers are hard pressed to recalibrate their lead generation strategies in this ever-shifting atmosphere. Many businesses find lead generation has the biggest market challenge. Advanced technology has heightened consumer expectation for customer behavior. Some B2B companies are getting better at converting their leads to prospects and prospects to potential consumers while others are stuck in their old ways.

Here are B2B lead generation strategies that will build up your game.

There are numerous lead generation strategies out there but only fewer will help you maximize your ROI.

1.Get your content strategically

Creating good content is an effective way to attract and identify leads who care about your business. When done right, it can increase leads and conversion for you. It will be wise to build content that your audience enjoys to read. Your loyal readers wouldn’t hesitate to share their names and email addresses to read what you wrote.

2.Personalize more touch points

One-size-fits-all marketing is dead. Consumers are craving for a personal touch that allows them to cultivate deep connections and more meaningful relationships with the brand. According to a study, around 57% of the respondents said they are willing to share their data in exchange for personalised offers, 52% for personalised shopping experience and 53% for personalised product recommendations.

3.Create High-quality evergreen content

Content is a necessity nowadays, so you must publish content on a daily basis. It increases your reach and exposure. Create content that provides value to your audience. When you publish content that educates, informs and entertains your audience you tend to earn their loyalty. It's easier to convert them to ledas once you have gained their trust. All this depends on the frequency of your posts. According to a study, companies who publish 16 or more quality blog posts per month generate 4.5 times more leads than those who publish 0-4 posts per month. Did you know? 47% of the B2B buyers rely on content for research and making purchase decisions. So, leverage on producing more content frequently so that you can cater to your audience’s information demand.

4.Personalized Social Media Interactions and Build communities

Social media is just not about publishing or promoting content. Social media channels give you a chance to interact with your audience. An average person spends 2 hours a day on his/her social media account. So, take advantage of this. You can start a facebook group where you can have regular discussions on issues relevant to your industry. You may use hashtags on Instagram and Twitter to connect with like-minded people or topics. LinkedIn is also a great platform to communicate with your prospect and tell them more about your brand. Did you Know? More than 80% of ledas come through LinkedIn. Best result will come from being an active member of your community and by creating personalised connections.

5.Launch incentive based referral programs

We believe 50% of buying decisions are influenced by word of mouth marketing- so don’t take it for granted. Many B2B companies have shown that referral have 70% of high conversion rate. Your satisfied clients are the best people who can get you more clients. Make it more exciting by offering incentivised referrals entitled to discount. This also makes it easier for you to track where your ledas are coming from and which one is getting converted.

6.Optimize your landing pages and CTA

You need to focus on one single goal for each landing page and be clear with your messaging in CTA to reduce distractions. Your primary goal is to convert your visitors into leads, so make your landing page and CTA appealing. Try to make it an engaging, straightforward and natural experience for them to sign up the information forms.

7.Record the actions of your website visitors

You need to analyze actions on your website to see whether conversions are working or not. There are Sales prospecting tools that can allow you to record user actions on your website. Many experts swear by this step and it is the fastest way to uncover why they are not converting, or filling forms or why they like webpage so much etc. With this information, you can rectify the situation to apply more strategies to other pages as well.

8.Encourage online reviews

Around 92% of humans read online reviews before making a purchase of product or service. If your website doesn't have a testimonial page, it’s time to create one. Create opportunities for your client to write a review and upload it on your website. Reviews help build consumer trust, improve conversion and local search ranking.

9.Expand your online presence

The persona of your brand is not limited to social media channels or online presence only. To grow your credibility, appear on other sites such as guest blogging, answering questions on Quora.com or getting intertwined. Quora can alone help you to gain thousands of leads to answer questions within your industry. This can increase brand awareness and help first time learners to learn about your brand.

10.Use Gamil ads to target your competitors audience

As we all know email is the popular lead generation channel. B2B marketers use email to generate leads. Gmail afds allows you to target Google Ads campaign to people who have received email from your competitors. This is an effective tactic. It gives you direct access to people who are already familiar with the nature of your service. Use this service to stand out from your competitor. Optimize email marketing layout, use familiar language and give them an offer they can’t refuse.

11.Ramp up your Video Marketing

Video marketing is an opportunity to reach your target audience. Video is highly effective to generate leads. Around 64% of consumers make a purchase after watching a quality video content. A video landing page can increase conversions by 80% Don’t lag behind competitors. Grab that camera and keep it rolling!

A growing business means generating more revenue. Profitability is only possible when the right customers purchase your product/service. Nailing lead generation tactics and strategies is the foundation of moves to improve sales. Be creative and smart to engage the audience and convert them to leads.