B2B online marketing differs from traditional marketing

We all know that in traditional marketing, we have to visit the buyer face to face, so some marketing staff complained they have traveled a lot and the shoes could be worn out in a few months due to the long business trip. The marketing staff should catch an opportunity to negotiate with the buyer discussing many details. Bargain process is very hard for the two parties to reach a consensus as time went by.

Now some companies have opened website to introduce the company information and product information on the internet. The information could be passed through different netizens at a quick speed. Marketing staff could search potential buyers on the internet and made an appointment with them, so the two parties could meet and negotiate within a few days.

Online marketing could save manpower, cost and time. A marketing employee could process large amount of information on the internet, and he/she would not cost any traveling fees as the initial part of work was done on the computer in the office. Online negotiating could save cost for both sides of the business transaction and bring great convenience for them to chat or discuss the issues on the internet.

IBUonline is a B2B business portal. IBU prefers online marketing through email, fax, twitter, MSN and some other online communication tools. After targeting on the potential buyers on the internet, IBU will dispatch the employees to discuss the details further with the customers face-to-face in order to settle down the business through signing the contract.