B2B Vs. B2C SEO Model

Business to business (B2B) and Business to Customer (B2C) are entirely different business models. In B2B, business transactions occur between two establishments, whereas in B2C, the business is conducted between a company and an individual.

With cutthroat competition in the digital world, SEO plays a massive role in attracting more audiences to help new businesses prosper. It is one of the leading techniques to get more traffic from search engines such as Google, Yahoo, and Bing. So what exactly is the difference between B2B and B2C Business? Let's find out.

Decision making time

Time is one of the major factors which makes a difference. The time involved in making decisions of B2B is comparatively more than that of B2C. In B2B, the process is to call for Quotations and review. The decision is taken when both the firms agree, whereas in B2C, it is more personal, so the time taken to decide is comparatively less.

Duration of Purchase

In B2B models, there is a chain of processes involved in transactions such as the availability of funds and stakeholders' consent, which play a major role and can take extra time to finalize a purchase. In B2C, the individual customer is the only decision-maker who places an order, and hence the hassle and the duration of purchase are less.

Target Audience

In B2B, the buyers are more specific and limited. They can only focus on the services they deal with. However, in B2C, there is a chance to target a variety of customers.

Now that we have seen the difference between both the business categories, let's find out what's the difference between B2B and B2C SEO:

SEO Ranking Time

Establishing a good quality SEO is a time taking process for both the business models. In B2B, it may take little time as the audience is specific, i.e., selective establishments and not all of the firms. In the B2C aspect, SEO is already an integral part of digital marketing, and the competition is extensive, so everything depends on the keywords chosen. For small businesses, SEO is complicated, but it's better late than never.

Keyword strategy

Keyword selection is of utmost importance for search engine optimization and more so when the keywords are for a B2B audience. This means that more attention is required in a B2B SEO. In B2C business, the SEO keywords need to target an array of audiences. Therefore the selection of keywords can be exhausting. In many cases, B2B companies offer products and services, making it difficult to differentiate between keywords that have more importance. For instance, If an HR professional wants to purchase Attendance Software for Attendance Management, a simple query such as 'Attendance Software' can be used. Here, more serious buyers will use keywords such as 'Attendance Software for IT companies' or 'Small Business Attendance Software. Supposedly, a particular business revolves around selling shoes. It would require them to use brand and style specific keywords for a consolidated Search Engine Optimization.

Rigorous research of what people are searching for online will definitely help companies in the long run to develop a perfect keyword strategy. This will also enhance your SEO strategy on social media platforms.

Keyword selection

In many cases, it is seen that companies choose their keywords based on the name of the products and services they offer. For instance, a B2B company that offers electronic products mentioning 'electronics' as a keyword won't help.

Businesses need to be extremely thorough with their keyword research. Keyword research can be exhausting, but it's worth the effort. A good keyword strategy will attract users based on both information and transaction searches for B2B SEO. The vital point not to be missed here is that B2B keywords attract a smaller and specific audience. The keywords can be technical and specific to the industry or the products offered.

We have already established that the keyword research process is not simple. In fact, it can be very complex and time-consuming to arrive at an ideal set of keywords because of such high search volume. For B2C SEO, the tricky task is to find the relevant keywords that are not too big. The aim is to drive quality traffic, which can result in a successful deal.

Content marketing for SEO

When we talk about B2B SEO and its content, product details play a vital role. The clearer and concise the website content is, the better are the chances of obtaining business proposals. Over explanation should be avoided so that it makes the customer call for more details. The vital point to keep in mind is that B2B users need more customization and interaction, so B2B website content writing needs a different strategic approach compared to B2C.

On the other hand, any B2C buyer wants to know more immediately; thus, content marketing is what works but with more content.

Search Engine Optimization: A win-win

SEO-optimized businesses use high-quality content writing that helps the businesses rank their websites higher on the search engine pages, thus creating traffic opportunities, leading to an increased digital presence. So, a promising SEO strategy is always a win-win for the agencies as well as the clients.