Our unique skills and talents make us irresistible. Think about what you enjoy, are good at, what inspires you and what brings a smile to your face. Our passions are an indication of our skills and talents. Interestingly, when we admire and even envy someone, it’s just a sign that we have the same skills, often dormant, waiting to be expressed. For example, if you admire inspirational speakers, you too can be one once you apply yourself, create the intention and follow diligently through with your actions.

Understanding what you are passionate about and expressing your unique gifts, leads you to your life purpose. You will be in sync with who you truly are, the authentic you.

Dare to be You!

We all have a personal brand with a number of impressive qualities. You can use your uniqueness and be remarkable to add value to your business, to your professional and personal relationships.“In a crowded marketplace, fitting in is failing. In a busy marketplace,

“In a crowded marketplace, fitting in is failing. In a busy marketplace, not standing out is the same as being invisible.” ~ Seth Godin, Purple Cow: Transform Your Business by Being Remarkable

Let Your Business’ Uniqueness Shine

Our personal brand comes through as entrepreneur and leader. When we discover our passions in business we build on what makes us unique and what sets our company apart from others in the marketplace and industry.

Just as every individual has unique gifts and a unique purpose in life, every company provides a unique contribution to its customers, clients and to the world. That unique contribution is the company’s purpose for being.

Others try very hard to fit in, but how can the businesses be noticed if they are not different? Being exceptionally different, being the purple cow among the brown and black ones, will have people stopping to look at your business.

Have you thought about what makes you unique? What are the unique skills, gifts, talents, and experiences you bring to the world and your life, career and business? Instead of fitting in and doing what everyone else does, let your uniqueness shine. Only you have certain gifts and only you can bring your purpose to the world.

We let the world know what we stand for and our values. In our businesses, we attract the team that thrives in our environment and customers who are attracted to us because of our company values.

Today is the day to start your journey and identify your unique contribution to make you and your business remarkable and unforgettable.

Author's Bio: 

Ulrike Berzau, Executive Coach & Consultant, works with individuals, teams and organization to achieve exceptional results in life and business. With extensive experience as healthcare executive, she is known for providing highly respected insights and creative solutions to secure continuous advancement and excellence. Ulrike has an unwavering passion for igniting the talent and brilliance in others and her international and multicultural experiences allow her to relate to a diverse audience. Her ambitious, yet well balanced, positive and inspiring mindset is the catalyst of her own success and assures the success of clients, staff and organizations.

Ulrike is the co-author of the International Best-Seller Imagine a Healthy You and an inspirational speaker. She is certified as Thinking into Results Consultant, Passion Test Facilitator, ASAP Engagement Consultant and Achieve Today Coach, and holds a Master’s Degree in Management, a Master’s Degree in Health Science, Physical Therapy, and is a Fellow of the American College of Healthcare Executives.