Beginners Guide to Facebook Pages for business
Written by James Blunt
There are many tips on the importance of social media strategy can be quite overwhelming for small businesses because they know that, at least, they should have a Facebook page.
But without attending a course in social media, for many, the act of creating their own page can be a problem from the beginning because it seems that there are several types of pages - personal profile, business page, the page community, the group of pages.
Personal or business profile page
The most common mistake is the creation of your business in a personal profile and much is this in Facebook. It is easy to detect because they have friends instead of "likes". Personal profiles are for people and having friends, the pages are for businesses that people can like.
Another mistake is often seen to create a personal profile with an email and then create a business page with a second email login because they want their Facebook friends to know that are associated with the business.
One of the golden rules of Facebook is that you can only have a login email. This should operate your personal profile and from there, you can manage the pages of companies or groups that have been created.
So, create your personal profile and use the "creation of a page" installation while you are logged in as yourself. The page you have created will show as 'admin' and you can also invite other friends and likers of the page to be managers as well. You can then switch between the use of Facebook as yourself or your business page. But nobody has to know that your accounts are connected to two, unless you tell them. The admin panel does not show up unless the person is already seeing an administrator for that page.
How to change a personal profile to a business page
Of course, the big question is what to do once you realize that your business page you have created a personal profile?
Well, now Facebook offers the possibility to combine your personal profile page on a proper business, without losing all the currents of his 'friends', which are incorporated into 'like' in the process. The downside is that you lose any information or images you've uploaded, but these can be saved by downloading them as a file before the change. The access data will be the same until you delete the account.
You can then make your main personal profile of an administrator to be able to access the business page of your personal account and delete the old.
That is where there is another area of confusion - remove or disable?
Disable your Facebook account
Sometimes people go on vacation or for longer periods of time and not be able to access your Facebook account. To prevent unpleasant things posted on his wall in his absence, to disable your account for a period of time. All images and the information is recorded and stored by Facebook, but not available for others to go online - until you reactivate your account.
Delete your Facebook account
As in the previous case, where an account has a personal profile that should have been a business page, there are times when you need to delete a Facebook account. It could simply be that they do not want to get more involved. Facebook has the ability to delete your account on request.
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