As more and more smart devices flood the market, the need for mobile applications is also rising. Mobile applications drive the modern mobile device and make it more than a mere communication tool. People want the information to be available at their fingertips and access information and details instantly, anytime and anywhere. A well-developed app is a great marketing tool and can help a business increase business.

Different types of apps:-

Task execution apps - These apps are quite straightforward in their work and provide customers a way to accomplish tasks as easily on their mobile devices as they would do using a computer. For example, a car rental company like Hertz has a mobile app that lets people reserve cars using a mobile phone. For a company like Uber, a mobile app is all that is needed to book, track and make payments for a taxi.

Customer service and Chatbot apps - Customer service and Chatbots apps help create a pathway for faster resolution of issues and problems. They manage to give customers easier access to report problems, and get troubleshooting assistance while helping bridge the gap between customers and the company.

Loyalty apps - Customer loyalty is one of the primary reasons for building an app. Loyalty apps are an extension of a company’s loyalty program and make it easy for customers to score more loyalty points, check the rewards against these points and even redeem them. For companies, It is one of the best methods of engaging with customers.

Content-focused apps – They focus on entertaining and educating customers, like OTT, or workout or food recipe apps. These apps focus on guiding customers to make in-app purchases, inspiring them to buy products offered by the company. They focus on nurturing customer relationships.

Mobile applications offer different benefits to different industries and help connect with their customers to promote their products and services. Industries that benefit from mobile applications -

Education - Mobile technology and apps have made the learning process easily accessible and affordable. The recent Covid-19 pandemic saw a big shift in the online consumption of educational content. The benefits of e-learning are many and a few of them are:-

  • Remote and interactive learning.
  • Availability of unlimited content.
  • Personalized guidance.
  • Makes learning fun.
  • Globalized collaboration.
  • Project and assignment collaboration.
  • Creative learning.
  • Available to users 24/7 and scheduled learning.
  • Huge content library.

Entertainment - Entertainment apps cover a variety of applications that offer interactive content for fun and leisure. The most popular entertainment apps are social media apps, music apps & gaming apps. Each type interacts with users differently, from connecting with friends, relatives, or professionally to listening to music to playing interactive games. The impact of these apps is hard to ignore or deny and has changed the way we consume entertainment and the way this content is created. Some of the changes that can be seen in the industry are:-

  • Increase in pocket / mobile gaming.
  • Use of mobile as a medium for viewing content.
  • Reduction in piracy.
  • Creation of a marketing revolution.

Travel and Tourism - Travel and tourism apps help users plan for travel, accommodation, and tickets. route mapping, etc. The Covid-19 pandemic has helped change and boost the way people use and travel. Travel agencies and physical bookings have taken a back seat and are on the verge of disappearing. Travel and tourism apps can also deliver other services like:-

  • Navigation - Route mapping, GPS services, and maps.
  • Social interaction - Used to give / view reviews, get travel updates, location pictures etc.
  • Mobile marketing - Many companies offer discounts, offers, and contests to ensure that users keep coming back for their future travel needs.
  • Security - These apps can offer medical information based on location access within the app, offer emergency calls, and information about local and
  • international health agencies.
  • E-commerce - Apps offer ticket booking, cancellation, payment windows, shopping etc.

Manufacturing - Changing times, the need for innovation, and surmounting challenges, especially faced by the manufacturing sector during the Covid-19 crisis have made manufacturing companies rethink and evolve. Digital transformation in manufacturing is now racing to keep up with the times and helps address various issues faced by the manufacturing industry. Digital transformation was valued at USD 263.93 billion in 2020 and is expected to reach USD 767.82 billion by 2026. With the emergence of Industry 4.0 in the manufacturing industry, companies are now promoting digital technologies to enhance, automate and modernize the whole process. Mobile devices are common and integrating mobile apps can be of help in the manufacturing sector and is a natural transition creating a fully integrated modern technology into the manufacturing process. The different types and features of manufacturing apps:

  • Production tracking apps. These apps track planned and actual production. Such apps deliver synced information to supervisors and operators. They measure, analyze, and improve visibility throughout the manufacturing process.
  • Manufacturing schedule apps. These apps can help track the schedules for the manufacturing process. They can help coordinate materials, machinery, and other resources for production planning and scheduling.
  • Productivity and time management apps. Apps that help optimize and coordinate work within the team, and improve resource management and allocation.
    Supply chain apps. These apps deal with inventory, and logistics for the manufacturing sector.
  • Work order management apps. Such apps help the maintenance team manage the workload through a single dashboard. It generates schedules, tracks requests, and action plans, and closes all requests. Manufacturing inventory app. Helps optimize inventory and makes the supply chain more efficient. This can track all incoming and outgoing stock. Such apps can also monitor raw materials, in-process and on-hand inventory.

Banking and finance - Mobile applications are reshaping the financial world and the banking sector. Thanks to the mobile revolution and well-designed and secure mobile apps, people no longer need to go to the banks physically and can now do all banking transactions using the mobile app. The banking services that can be accessed using mobile apps are:-

  • Account information access.
  • Transactions.
  • Investments.
  • Support services.
  • Content and news.

To sum it up, while only a few sectors or industries have been covered, almost all types of industries and sectors can and do benefit from mobile apps. Hiring a mobile app development services company can help companies develop customized, user-friendly mobile apps that can help them reach their customers easily.

Author's Bio: 

Kaushal Shah manages digital marketing communications for the enterprise technology services provided by Rishabh Software.