Progressive Web Apps, i.e. a type of software solution delivered to users via web browsers, have been making a lot of noise in the market recently and rightly so. They are developed using technologies such as JavaScript, HTML, CSS, etc. & can be used on any platform out there in the market.

Now, before we move on and understand what makes Progressive Web Apps such a hit, we must understand exactly how such apps operate. It is quite simple — users can access the PWA in question by simply browsing the URL in a browser on their mobile phones or installing the PWA as an icon on their smartphones through the second option only makes sense if users access the PWA frequently enough.

It allows visitors to install the website as an icon on the home screen of their smartphones - depending upon how frequently they visit the website. So, when users go to the website with the PWA, they are asked if they want to install the application on their smartphones or not. Since PWA’s are not available on app stores they don’t need Google’s or Apple’s approval to be on users’ phones. Therefore, it allows you the liberty to release updates whenever you wish, without going through the standard agreement processes.

Folks, now that we understand how PWAs work, it is time to take a look at some of the key characteristics of PWAs:

1.Easy installation: Though they are deemed ‘apps’, PWAs are not distributed through app stores. They do not even need to be installed.

2.Push notifications: PWAs can also be used to send push notifications on users’ devices; so, a robust content and marketing strategy can be effectively used to deliver high customer engagement rates.

3.Speed: They offer quick and easy user interfaces in terms of animations, scrolling, etc. This means users can access whatever they need on the PWA without a fuss.

Finally, a list of some of the key benefits of PWAs:

1.Better customer engagement: It is no secret that high levels of customer engagement in this cut-throat market are one of the foundations of success for companies operating in the B2B e-commerce market. To that end, PWAs provide functionalities such as location tracking, push notifications, etc. to ensure that the company can reach and target the appropriate audience for its business and that too at the right time.

2.Security: Progressive web apps are rendered and delivered via Hypertext Transfer Protocol Secure (HTTPS), a combination of the Hypertext Transfer Protocol (HTTP) with the Secure Socket Layer (SSL)/Transport Layer Security (TLS) protocol, thus ensuring that such apps safely manage not only your B2B e-commerce store’s data but also your users’ data.

3.Better caching: PWAs also get caching support in the form of the Service Workers besides caching technology, Service Workers also help push notifications, manage network requests, and store content on users’ devices to enable the app’s offline use.

4.Innovation: Since PWAs can circumvent any given platform’s regulations for apps, it becomes much easier to introduce new features, updates, bug fixes, customizations, etc. This, in turn, drives innovation, thus ensuring the delivery of high-quality user experiences.

B2B e-commerce, much like B2C e-commerce serves, is a complex space to do business in. PWAs, then, offer B2B e-commerce companies a robust competitive advantage in the market while also enhancing their reach to even those who are not as well-versed with technology as their peers. Furthermore, features and functionalities such as top-notch speed and performance along with the ability to location-based push notifications deliver a far superior user experience to the app’s users. If you too want to put this nifty tool to work for your business, you ought to start looking for trusted progressive web application development services ASAP.

Author's Bio: 

Kaushal Shah manages digital marketing communications for the enterprise technology services provided by Rishabh Software.