Social media optimization (in short called SMO), is an essential part of internet marketing that helps a business to increase its reach through different mediums including but not limited to social media websites(facebook, twitter etc,) and online communities. SMO offers several benefits for businesses.

Why Use SMO

If you have a website for which you want to consider SMO but there is a question coming in your mind “Why use SMO,” then read the below listed benefits of SMO services for a business:
1. Traffic: Apart from search engines and email marketing, the top source of traffic is SMO. If done in an effective way, you can expect huge traffic on your website.
2. Website Visibility: As you know, a big number of people use social networking websites, forums, and online communities; SMO helps you to increase website visibility.
3. Communication Channel: Now a day, companies provide their customers a business channel (apart from traditional email and call support) such as Facebook page, so that the customers can easily reach them and they can have a great connection.
4. Free Advertisement: Social media platforms are being proven as a great source of advertisement.
5. Ease of Target: With social media platforms and online communities, you can even advertise to a limited audience. Or, if your business covers the worldwide audience, then it becomes much easier to reach the global audience with SMO services.
6. Customer Satisfaction: If a customer contacts you via your Social Media channel and gets an immediate response then it helps increasing the customer satisfaction rate while increasing the credibility as well.
7. Sharing Quick Updates: If you want to announce the launch of a new product, a press release, or important information that should reach your customers, then SMO provides you a superb platform in form of Facebook page, Twitter, etc.
8. Paid Options: While SMO provides several free options like blogging, forum posting, etc you have several paid options to reach the targeted audience. For example, Facebook Ads, Twitter Ads, Linkedin Ads, etc. While these are paid options, they are also cost-effective in comparison to the success rate.
9. Close Relationship with Customer: When you update something on your Facebook page, Twitter handle or any other such platform, then your customers share their views, which help understanding what your customers need. So, it helps building trust and a strong relationship while giving you chance for betterment.
10. Quick Popularity: If you need quick popularity then you either need to take help of Television Advertisement or with help of SMO, you can get quick popularity.

Author's Bio: 

We are an Award winning digital marketing company/agency in mumbai India providing best online digital marketing services including SEO, PPC, ORM, Social Media Marketing, SMO and Email Marketing