With Instagram’s latest innovation, many B2B digital marketing agencies have started adding IGTV into their arsenal. Why? Because over the years Instagram has shown great potential for all B2B marketers to focus on. In addition, Instagram is the app that slowed down Snapchat’s remarkable hype. I guess, their next target is none other than YouTube.

IGTV is basically an addition to the traditional Instagram app that now lets you upload videos for up to an hour long. Your B2B marketplace can use this long-form video to post video tutorials and advertisements on this social app. Here are a few more benefits your organization can expect.

No Need to Look for Followers Again

If your B2B platform already has an active Instagram profile, you won’t have to make another one for IGTV. Your channel will be shown to all your followers, and every new video you add will be shown to them with the help of a notification. Whenever someone on your friend’s list uploads a video in IGTV, an orange tab slides down from the top of the screen to inform them of the latest video post.

What Audience Want to See

Many top brands like Netflix, Bacardi and Chipotle, have already started experimenting on this platform. And so far, they received thousands of view and comments on their videos. This clearly indicates that if are able to create an engaging video that provides a clear picture of what your brand is, you can expect more engagement from your followers. The more they engage, the more viral the video will become. At the end of the day, your brand will have higher credibility leading to better than ever business.

Not the Right Place For Stories

One thing that many influencer marketing experts have said about IGTV is that it may become ineffective if brands started uploading their short stories on IGTB as well. IGTV should only be focused for long-form videos. That means you can use both stories and IGTV to market your brand. Two different forms of content and different objective at one place can save B2B digital marketing agencies a lot of time and effort.


To sum it up, I’m not sure if you’ve noticed this or not, but in order to survive in the international B2B marketplace, you need to focus on usingdigital marketing techniques. And IGTV is the latest strategy to focus on.

Author's Bio: 

Beatrice McGraw is a Professional Content Writer and Digital Marketer at ExportHub. She's an expert in digital marketing, content marketing, and lead generation. Follow her on Twitter at @McgrawBeatrice.