BEST 6 STRATEGIES TO SHOW CUSTOMER APPRECIATION
Written by Surabhi Joshi
According to a research, a customer appreciation strategy influences customer loyalty and advocacy, which in turn led to boosted sales growth. So, why not leverage its benefits? Here are the best customer appreciation strategies that can help benefit your business to a large extent:
Celebrate milestones:
Make it a point to collect information about your customers as you build relationships with them. This information can be leveraged to make them feel special and valued. You can actually send special offers on their birthdays, or on the anniversary that they signed up for your business loyalty program. This would help you show customer appreciation by instilling a sense of belongingness.
Offer a free month of your product/ service:
The best way of showing customer appreciation is providing a free month of your product or service. After all who doesn’t love free stuff? Doing so will help keep your customers happy and help convince customers who would otherwise be discontinuing your services soon.
Show off a bit of your expertise:
Customers who avail your services and are familiar with your products, rely on you for knowledge related to your niche. Therefore, communicating with them and showing off a bit of your expertise can help you show customer appreciation. It can further help get you noticed and provide a greater exposure to your business. Whether you provide the required information through an email newsletter, a blog, via Facebook or Twitter, or in person, customers love to learn useful information about what they’re spending on.
Offer an upgrade:
Offering an upgrade is yet another powerful strategy for customer appreciation. Upgrade can be offered in any form such as a better version of some service that you offer to your customers or a deeper discount on any item that’s already on discount
Feature customers online or in- store:
What can be a better way of customer appreciation than acknowledging their efforts on social media? You can pick a “Fan of the Week” and feature a quick Q & A with them, or share their inspiring stories. In the case of physical stores, you can pick a customer at random every week, snap their picture and hang it on a special bulletin board so as to make them the “Customer of the Week”.
The VIP effect:
In case you have a physical store, you can consider providing an early VIP-only access to your latest product. You can entertain customers with live music or provide complimentary drinks or other treats. On the other hand, if you only serve online, you can give them access to an exclusive online sale or surprise them with a gift card to a local restaurant. This customer appreciation strategy is highly effective and helps build loyal customers.
Source: http://www.livechatagent.com/2017/04/25/strategies-show-customer-appreciation/
Article author
About the Author
A customer appreciation strategy basically refers to a marketing strategy adopted by companies so as to reward its loyal customers. These rewards are mostly meant for the existing customers to make them feel special and valued. Customer appreciation may further be defined as the measure of a company’s efforts toward its customers. It reflects a proactive approach to engaging customers that helps achieve a loyal customer base further enabling word of mouth marketing. This, in turn, provides stronger customer relationships and a wider exposure for your business.
Further reading
Further Reading
Website
ViitorX The Rise of Immersive Experience Centres
ViitorX is a digital experience and immersive technology studio based in Ahmedabad, India. We design and engineer immersive experience centres, interactive environments, and digital storytelling systems for museums, events, enterprises, and cultural institutions.
September 3, 2026
Article
The Call Center's Evolving Role: Orchestrating Returns, Fulfillment, and Total CX
Introduction There was a time when the call center was seen as a place where phones rang endlessly and agents simply answered questions. That picture has changed dramatically. Today the modern call center sits at the center of customer experience, quietly coordinating returns, managing fulfillment concerns, and shaping how customers feel about every interaction with a brand. Instead of reacting to problems, teams now guide customers through complex journeys. Their role has gr
February 6, 2026
Article
PAX A30 Review 2026: Is It the Best Android POS Terminal?
Choosing the right POS terminal is more important now than ever. With customer expectations rising and payment methods changing quickly, businesses need a device that works fast, stays secure, and handles different payment types. The PAX A30 is a popular Android POS terminal that has gained attention for its modern design and strong features. In this review, we look at how well it performs in real life, what makes it stand out, and whether it can truly be called the best Andr
January 17, 2026
Article
Reliable Temperature Monitoring Solutions Enhancing Drug Safety and Freezer Storage Compliance by TempGenius
Healthcare organizations face increasing pressure to safeguard medications, vaccines, and biological samples while meeting strict regulatory standards. Even minor temperature fluctuations can compromise drug efficacy, lead to costly waste, or create compliance concerns. As a result, many facilities are turning to advanced Drug Monitoring technologies that provide continuous visibility into storage conditions without relying on manual checks. TempGenius delivers monitoring sol
January 12, 2026