When it comes to generating leads in the B2B marketplace, what factor is most considered in the bottom line?

Today, we will be discussing how a health-tech organization precipitated a 5100 percent ROI from a marketing campaign worth $1 million. We will also be observing how an accounting organization attained $1.3 billion of revenue from content marketing.

1) Stay Away from the Leaky Bucket effect:

Majority of the marketers in B2B invest many hours metaphorically speaking, pouring the water in the leaky buckets. Instead of changing the bucket (marketing channels) they pour more water (traffic) in the bucket to keep it away from getting empty.

Landing pages are the most significant concern in this matter. Forms can segregate the leads from the non-leads, and play an essential role in the conversion rates and results from the lead generation.

2) Eradicate the Main Menu from Website Pages:

The most important task during website building includes in spotlighting the brand, generating the right flow and sustaining the exact language for visuals. However, this method is not always affiliated with optimizing the channels and improving the numbers of qualified leads.

3) Work on the Layout and Timing of Pop-ups:

Pop-ups can generate a large number of subscribers and leads. The most basic optimization paradigm for pop-ups is altering the concept, image and even call to action.
However, the highest impact which many people have observed up till now is improving the display and layout methods. For instance, will these pop-ups appear on one side of the screen or the whole? How many seconds after the visitor entering the site see the pop-ups?

4) Call to Action:

The most basic rule is to use only one call-to-action. However, it has been observed that using two CTAs will increase traffic.

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Author's Bio: 

Beatrice McGraw is a content marketer who works for ExportHub - A Business to Business Marketplace. A writer by day and a reader by night; she is striving to make the most of the new opportunities that comes in her way and excels in everything she does. Find her on Twitter here: @McgrawBeatrice.