Best Drupal Modules To Power Up Digital Marketing

With the Internet becoming the most powerful platform to sell and build brands, the role of digital marketing has become crucial. This fact is kept in mind while creating a website for the business so that it completely supports the efforts of the digital marketers. Drupal has emerged as the most preferred platform in this context and there are several tangible reasons for businesses investing in Drupal website development.

• It offers agility and flexibility that enable a business to enhance customer engagement and achieve its goals.
• Digital marketers can avail the advantage of a cross-device, multi-lingual website, which has a wider reach.
• Another benefit is that it supports SEO as well as can be seamlessly integrated with social media platforms.
• There is an option of Custom Drupal development whereby specialized modules for currency conversions, shipping, analytics, and financial calculations can be included in the site.
• Another feature that gives Drupal the digital marketing edge is that it allows integration with marketing automation and lead management tools.

After understanding the suitability of Drupal for creating websites with strong digital marketing capabilities, it becomes imperative to know about the tools that are effective for this purpose. Here are the best modules which can boost up your digital marketing efforts: Google Analytics is a key marketing tool that gives you a comprehensive view of the website performance. This module enables the tracking of user activity on the website by adding a web tracking code to it. The analytics data can be customized on the basis of pages, queries, users, and more. These features support SEO, traffic generation, and user retention. Loop-fuse Integration is another useful Drupal module that backs up your digital marketing efforts. It brings a host of useful features for refining the lead generation process. These include lead qualification and lead scoring, which are carried out by tracking the activities of the users on the site. A Loop-fuse account and a CRM software are the pre-requisites of Loop-fuse integration. Hub-spot is a useful module for B2B marketers as this one too helps them to automate lead generation. The module integrates the Drupal website with Hub-spot marketing platform to facilitate tracking and management of leads from the web-forms. Mail-chimp Core Module is used for automation of email campaigns, which is a significant digital marketing tool. The module helps you to access a database of contact lists and use it to create multiple mailing lists. It offers an array of additional features such as “sign up for our newsletter”, the creation of “interest groups”, and maintenance of subscription lists in real-time. Social Share Module boosts up your website with the power of social media platforms. It promotes content sharing by displaying social share buttons on the website. This module is very easy to implement and helps you enhance your content reach. Integration of all these marketing modules is the best thing that you can avail during Drupal customization for your website. These can make drive your digital marketing efforts for improved results with lesser effort.