Best practices for email marketing subject lines

Nowadays email has become the primary source of communication for b2b marketers. Your prospects will more likely receive hundreds of emails a day. So how do you make subject line stand out from the competitors?

There is no exact gunshot when it comes to the subject line. It seems that experts couldn’t make a choice of what works and what not, still there is a hype in writing the perfect subject line. However there are few things to keep in mind while writing a subject line – here is a glimpse of it.

Do’s:

World class rule – always the content of your subject line should be short and crispy – lesser the content, more the clicks.
Deliver the relevant content – for this, you need to know the client requirement.
Check for grammatical errorsr
Send to the right point of contactr
Do not repeatedly send the content to the same personr
Create sense of urgency and timelinessr
Don’ts:

Don’t use special characters/ symbols/All uppercase/ numbers.
Don’t sell directly through the subject line – write in one line what your entire mail is about rather than sending entire context in the subject.
Misguiding or misleading may hurt your reputation – don’t misguide your clients by using the terms free, discount – if actually are notr
Don’t include first names and personalize your subject lines