Skip to content
Article

Best Practices in Link Building

Written by Pritha Mitra

Topic: Internet MarketingPublished April 25, 2012
No ratings yet376 viewsSign in to rate

Mugging up may help you in exams, but not in link building. Quality link building calls for in depth knowledge of the best SEO practices and techniques. For those who want to optimize their back links, conforming to the following best practices for quality link building is likely to help.
Anchor Text Change
When it comes to Search Engine Results Page, search engines still attach huge importance to the anchor text of links leading to your page. Anchor text should always give a clue about the content. A change in anchor text can help avail of a highly relevant site with a high ranking.
Go deep!
Your link building strategy should leave its mark through out the site and should not be confined to one or two page. Links to various parts of the site are revealed through an average link pattern. However, you won’t find any average deep link ratio. There is a difference in the behavioral pattern of most sites. For instance, you will find more deep links in a blog as compared to the average household name website.
Indirect is the way to be!
An indirect link strategy can be the key to successful link building services. Instead of leading links only to your page, you can also point links to sites linked to you.
To follow or not?
The purpose of a no follow link is to inform the search engines that the particular link should not render any credit to the linked site. While the no-follow links do not have any direct advantage, it is important to devise a balanced back link format for your site.
Go Smoothr
People in SEO solutions advise not to view link building as a race. The amount of link obtained daily should strike a balance.
Mixed Bag
Authority links are great, but it is advisable to opt for a mix of high and low PR sites.
Diversify your links
Don’t put all your eggs in one basket! Devise links and spread your link mentions all across the web.
Various tactics
Create a strategic link building plan that ensures that your goals are in not impossible to achieve in reality. A top ranking with a long-tail keyword combination is recommended. It could be much more beneficial than trying to achieve some impossible goal.
Talk, talk!
Good rankings come with industry relevancy. Make sure that you ands your site get noticed. Pay heed to and participate in the online conversation.
Run from SEO Spam Havens
Today, link farms and the many link directories are mostly considered worthless. Don’t go looking for success in spam-havens or link-exchange networks. When you’re ready to add link building to your Organic Search initiative, you need to consult with people in SEO solutions who have got a hang of link building best practices.

Simply Effective SEO is a leading SEO service provider. For more information on link building services and to avail of our SEO solutions, please log on to www.simplyeffectiveseo.com

Article author

About the Author

Simply Effective SEO is a leading SEO service provider. For more information on link building services and to avail of our SEO solutions, please log on to www.simplyeffectiveseo.com