Competition on the internet is growing stiffer and stiffer with thousands of websites being launched on a daily basis. The cut throat struggle for internet visibility has seen search engine optimization (SEO) assume even greater significance. It is all the more important for an e-commerce website because it is selling its products online and thus a good SEO strategy could considerably improve visitor traffic. This article provides the best SEO tips for optimizing your e-commerce website.

A typical e-commerce website comprises of thousands of pages with new pages being added on a regular basis. On any page, search engines first look at the title and description tag followed by the content on that page. Search engines absolutely hate duplicate content but many a time, webmasters are unaware to this aspect and replicate duplicate title and description tags.

So the first SEO plan of action that you need to take for an e-commerce website is to create unique title and description tags for any new pages that are being created. A set format for the title can be given as follows – Product Name, Category Name, Color (you could create your own format). The same goes for the description tag. Webmasters can then be told to upload any new product pages following this format of tags. This then ensures that every page has a unique title and description tag thus eliminating duplicate tags altogether.

The next important tip is to look at the site’s web design and average loading time, especially that of the home page and the important inner pages that drive traffic. They shouldn’t take too much time to load as it will lead to a greater exit rate. Examine the reasons behind long loading times and check with your web designer and developer as to how you can reduce the loading time.

Do proper keyword analysis and select keywords that could lead to high conversions because sales are the ultimate goal of any e-commerce website. Explore competitors who are doing better business than you and see if you could adopt their strategies or go one better than them. One great thing about SEO is that there are countless tools out there which can give you key insights into your competitor campaigns. So make full use of them.

Ensure that your site has a good breadcrumb structure and navigation. The best approach to find this out would be to put yourself in the user’s shoes and see if you could find what they want in the minimum number of clicks. Study the high exit pages and analyze the reasons behind users bouncing off. Checkout procedure is an aspect often neglected by SEO’s but of utmost importance. See the places where users are dropping out most and take actions that see a great number of visitors reaching the pay confirmation page.

Off page optimization too is important and you should try to get links from relevant websites that draw good traffic (easier said than done). Identify your niche audience and be an active member on the forums and blogs. Build good rapport with bloggers and webmasters as they can be of immense help in driving traffic to your site. Participate in social media also as search engines are now placing a great emphasis on social signals.

SEO for an e-commerce website is a continual process and you always need to monitor and improve on your efforts. Everyone has a different strategy to get the numbers up but these are the most basic SEO tips that should be used for optimizing an e-commerce website.

Author's Bio: 

Author Bio: Devang Shah is S.E.O. Consultant working at reputed web design and development company. Besides web design and development, Jinsoft solutions is a reliable name as an e-commerce solution provider.Jinsoft has rich experience in open source e-commerce and CMS development like nopcommerce andUmbraco.