Article

Big Data-Hadoop and its Impact on Business Intelligence systems

Written by Sumit Srivastava

Topic: Business DevelopmentPublished July 20, 2012
No ratings yet935 viewsSign in to rate
Recently my work necessitated me look into the new features added in informatica 9.1, but I never thought the journey will take me to explore further on this and write a blog Let’s see how I traversed through different new aspects that are getting very much related to data management and Business Intelligence. First we will look what is Bigdata and its position now. People would always think how the organizations like Yahoo, Google, Facebook store large amounts of data of the users. We should take a note that Facebook stores more photos tha Google’s Picassa. Any guesses?? What is Hadoop The answer is Hadoop and it is a way to store large amounts of data in petabytes and zettabytes. This storage system is called as Hadoop Distributed File System. Hadoop was developed by Doug Cutting based on ideas suggested by Google’s papers. Mostly we get large amounts of machine generated data. For example, the Large Hadron Collider to study the origins of universe produces 15 petabytes of data every year for each experiment carried out. MapReduce The next thing which comes to our mind is how quick we can access these large amounts of data. Hadoop uses MapReduce, which first appeared in research papers of Google. It follows ‘Divide and Conquer’. The data is organized as key value pairs. It processes the entire data that is spread across countless number of systems in parallel chunks from a single node. Then it will sort and process the collected data. With a standard PC server, Hadoop will connect to all the servers and distributes the data files across these nodes. It used all these nodes as one large file system to store and process the data, making it a 100% unadulterated distributed file system. Extra nodes can be added if data reaches the maximum installed capacity, making the setup highly scalable. It is very cheap as it is open source and doesn’t require special processors like used in traditional servers. Hadoop is also one of the NoSQL implementations. Hadoop in Real time The Tennessee Valley Authority(TVA) uses smart-grid field devices to collect data on its power-transmission lines and facilities across the country. These sensors send in data at a rate of 30 times per second – at that rate, the TVA estimates it will have half a petabyte of data archived within a few years. TVA uses Hadoop to store and analyze data. In India Power Grid Corporation of India intends to install these smart devices in their grids for collecting data to reduce transmission losses. It is better they also emulate TVA. Recently Facebook moved to 30 Petabyte Hadoop, which sounds incredible and hard to digest the fact we are using such a myriad volume of data. Data Warehouse and Business Intelligence Products supporting Hadoop and MapReduce 1) Greenplum
2) Informatica
3) Teradata
5) Pentaho
6) Talend
If Hadoop and other NoSQL implementations are widely used, the limitations of traditional SQL systems can be resolved like storing unstructured data. With the volume of data increasing exponentially, commercialization of Hadoop will happen in a large scale and data integrator tools will play a key role in mining data for business. Readers share your experiences if any of you have worked with Hadoop on other ETL and BI Tools, tools that are available in the market.

Article author

About the Author

Sumit Srivastava is an online marketing expert with more than 6 years of experience in 360 degree online marketing with a passion for innovation & brand strategy, digital marketing, business intelligence solutions, OBIEE Testing, healthcare analytics software, social media, SEO and web analytics.

Further reading

Further Reading

4 total

Article

Artificial intelligence continues to dominate business conversations, but enthusiasm alone does not guarantee results. While many companies rush to adopt AI in hopes of gaining a competitive edge, a large number of initiatives still fall short. The problem is rarely the technology itself. More often, failure happens because organizations approach AI without the structure, readiness, and discipline required for long-term success. AI projects do not fail because the technology

March 4, 2026

Article

AI Avatar Development: Real Innovation or Just Hype? In today’s hyperconnected world, attention is currency. To stand out, brands can no longer settle for flashy features or surface-level engagement. They need to build meaningful, scalable, and personalized experiences. Enter AI avatars: digital humans that are revolutionizing communication by bringing lifelike presence to virtual interactions. Imagine a team member who never takes a coffee break, speaks ten languages fluen

February 27, 2026

Article

The Quiet Engine Behind Every Connection Most people think of telecom services as towers, signals, and mobile data moving invisibly through the air. Yet behind every call that connects and every message that reaches its destination, there is another system quietly working in the background. That system is the call center. While customers often interact with telecom companies only when something goes wrong, these centers operate constantly, guiding problems toward solutions an

February 23, 2026

Article

Introduction The solar industry once believed that collecting as many leads as possible was the fastest path to growth. Marketing teams focused on filling databases with names, phone numbers, and email addresses. At first, the numbers looked promising. Dashboards showed rising interest and more inquiries than ever before. Yet behind the scenes, many companies began to notice a quiet problem. Revenue growth did not match the flood of leads. Sales teams felt overwhelmed, conver

February 6, 2026