Motorcycles today have become more than just a mode of transport. For few, it’s an aspiration, a joy, for others, a sense of liberation, freedom or a part of their personality and style, and many more things. It has become a culture and while this is widespread in the Western countries, it is only recently that it has started rapidly picking up in India too. As Harley Davidson rode on this culture and passion globally, Royal Enfield became the go-to brand for this culture in India. Following the trend, others like Triumph, Ducati, Benelli too started expanding their reach across the biking enthusiasts in India.

According to TechSci Research, Indian ride gear market stood at around US $ 21.4 million in 2017 and is projected to grow at a CAGR of more than 12 per cent to surpass US $ 43.6 million by 2023. Even as the data is from the pre-Covid times, Fitch Solutions Country Risk and Industry Research has maintained that the motorcycle segment in India would perform better than the rest of the auto industry and this definitely brings hope for the biking apparel segment too.

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