Blogging is a great way to drive targeted traffic to your websites, sales letters and opt-in pages. Leaving your thoughts down on the Internet on a regular basis helps build credibility for your business or service. There are millions of blogs online for every kind of subject, so how do you make sure your readers enjoy it? Follow these tips to blogging success.
Branding your blog is important. Each major blog platform has the ability to customize parts of the template. Uploading a branded header image helps the reader remember the company logo. Use videos of your business as posts to create some excitement instead of using all text. Various types of digital files can be included into your posts: MP3's, videos and clickable pictures help brighten up information. Multimedia builds trust and rapport for your brand because readers can see you and your company in many different real-world applications.
Encourage comments on your posts. Creating interactivity and dialogue will help build readership and fans. The way to high and consistent readership is to get people subscribing to the blog. RSS feeds and services like FeedBlitz help build subscribers. Readers will be more apt to subscribe if they know the author is reading and replying to comments. Also, you can get a huge boost of traffic by leaving comments on other people's blogs.
To help get good search engine positioning for your blog, be sure to include keywords in the domain name for your blog address. Domain names are how the search engines find blogs along with good keywords in the titles. The use of tags in each post help connect your blog to all the other ones in the network. When someone clicks on a tag, all the other blogs with the same tag will appear in a search result. This gives the reader many more choices for resources and keeps your blog interconnected with the others.
Always include a call to action at the end of each post with a clearly defined clickable link to additional resources. These resources can be sales letters for your products or an opt-in page to build your database. Content + benefits + call to action = sales.

Author's Bio: 

Alka Dalal, MA. , MS., (NYU and Rutgers University) with many years of corporate experience, founded i-Speak Consulting to enable individuals to take a pro-active approach in being effective communicators in the workplace. She has enjoyed success with different careers, family life and business. She is thrilled to share the stories of her struggles and triumphs in spite of adversities with others, to help them build their dreams and succeed in their own ways and finding their own creativity.She draws upon her vast experience to provide valuable tips on how to succeed in today’s economy using great tool called Internet Marketing.