Opening a storefront business can be a great way to earn a living and contribute to your community. However, you’re going to have competition to keep in mind, either in your neighborhood or in your greater area. In order to stand out, you need proper advertising. These are five tips for getting ahead of the competition.

Have a Hook
You need to be able to draw people into your business at a moment’s notice. Think about what your business offers that few others can. It could be a certain, rare product or it could be a specific service. Whatever it is, focus on it as much as possible and make sure that people get a sense of your business right away. If your message is clouded or generic, it can be difficult to get business.

Use Social Media
Television and radio commercials are definitely important means of getting the word out about a business. However, people are spending more time on their computers and phones. You need to have a strong social media presence to get the word out. You should have accounts on Facebook, Instagram, and Twitter. Make sure to post updates about our business regularly, including sales and photos of new developments.

Make Your Business Look Good
It can be difficult to draw people in if your business looks shoddy. It should have an attractive sign that catches the attention of people who are walking and driving by. You should also pay attention to the sidewalk and street. Look into getting permeable paving. This will help people to avoid hazards such as puddles and ice.

Be a Face for Your Business
Would we remember KFC as much if it wasn’t for Colonel Sanders? Being a face of your business helps create an indispensable human connection. You can put yourself in advertisements and in photos on social media. Be sure to show a smiling and enthusiastic face that will draw customers in.

Advertise Regularly
You can’t just do the bulk of your advertising before you open and then call it a day. To keep people coming to your business, you need to be spreading the word constantly. Focus on new campaigns as often as possible. If there are any significant developments, be sure to let your customers know through advertising. You might tease exciting news through social media.

Advertising your storefront business is a must. While word-of-mouth success is certainly viable, you need to first plant the seed of success with advertising. With these tips, you can help make your storefront a success.

Author's Bio: 

Lizzie Weakley is a freelance writer from Columbus, Ohio. She went to college at The Ohio State University where she studied communications. In her free time, she enjoys the outdoors and long walks in the park with her 3-year-old husky Snowball.