If you could take everything you know about communications offline, mix it all together and take it down to its real essence, it is about the significance of connection and relationships in successful selling in your business or practice. It is just that simple. Building, connecting and sustaining long-term selling relationships is the vital behaviour and skill of the top entrepreneurs, and service professionals in sales, in every kind of career imaginable, selling every kind product, program and service. If you are looking to improve your business attraction inexpensively, this is one of the most effective ways to do it.
On the whole most of your success in your business will greatly depend on your knack to get along well with other people online or offline, and on the quality of your relationships. Your online behaviour and ways of dealing with people mimics real life. If you are unable to get along with people, and take the time to create connection and relationships online for instance, and just jump right into the selling aspect, you may do some business; however, it will be a long hard road.

Anyone can jump online, friend some people on Facebook and sell to a small number of potential clients, here and there. But only the very best and smartest entrepreneurs can sell to a broad variety of potential clients, and sell to them again and again. The only way that you can make the kind of big money that you are capable of is by selling more easily and more frequently, to potential ideal clients you talk to, and by having those potential clients open up opportunities to others through success stories and referrals. All top entrepreneurs and service professionals connect, build and sustain high quality business relationships with their clients and sell to them repeatedly.

We are all sensitive to the quality of our relationships with other people in our businesses and lives.

We make most of our decisions on the basis of how we feel inside when we connect with these people even if it is on social media. We may think all of the logical and practical reasons why or why not with regard to buying a product, program, blueprint or service, but in the final analysis we tend to go with our feelings. We listen to our inner voices. We go with our hearts. We buy on the basis of how we feel about the relationship that we have with the other person even if you are tweeting back and forth. Where there is no authentic connection and relationship, there is no sale.

Keep in mind that everything that you ever learned of value around client attraction and business attraction in all of the courses, books, CD’s, blueprints, around selling, regarding your product, programs or service, or personality, is only useful to the degree to which it contributes to the building of high quality relationships with potential clients.

How can you improve your client attraction, connection and build long term profitable relationships? Become a relationship and connection expert when using Facebook, Twitter, or LinkedIn for instance. Focus on the connection and the relationship building before selling anything. And the sale, referrals, and repeat business will take care of itself.

Take care of your relationships once you have built them. I call this taking them from “loyalty” to “royalty”. This “loyalty” to “royalty” is highly popular in my programs and always has a great return on the time, money and energy spent putting it into place. Treat them the same way you would like to be treated and as if they are like your most precious resource. Why? Because they are, and watch your client attraction go through the roof!

Author's Bio: 

Master Certified Business Coach Beverly Boston champions the success of solopreneurs, small business owners, and service professionals so they can wake up from autopilot and contribute to their lives and work fully expressed and at their best. Learn more and sign up for Beverly's Big Thinking Essentials Starter Kit: http://beverlyboston.com/kit