Business blogs are amazingly effective marketing platforms that serve a wide variety of functions for countless organizations big and small! In fact the typical internet marketing blog if used correctly can even help entrepreneurs make better use of their time! Let's have a look at 3 critical functions blogs can effectively perform which only adds to their value as a business platform!


Establishing an online brand is one of the most effective marketing strategies you can implement since this helps minimize competition! Branding allows you to become more easily recognizable in a sea of internet marketers and requires continuous exposure to help reinforce your brand. Guess what, an internet marketing blog fills this role perfectly and requires little extra effort to do so. Simply by maintaining a consistency in the messages you convey and how you do so blogging works wonderfully for branding purposes!


There are numerous ways in which you can advertise to earn an income off any blogging platform! The best part is they can all be set up easily and almost instantly with little fuss. This is one of the biggest advantages to using blogs to promote online with because there is little need for knowing how to code anything! In addition any changes made can be published and live online in a manner of mere minutes which is yet another reason to seriously consider this business platform for your use!

List Building

For anybody serious about making a long term income using the web the need to build a list is almost a requirement! List building allows you to collect the contact information of people who have visited your site. This in turn give you the opportunity to make repeated contact with them well into the future! The single biggest and possibly only argument against using this strategy is that if people don't opt in they never see your site and they're gone forever! By collecting contact information off an internet marketing blog, visitors aren't feeling pressured to leave their names and are also still able to look around regardless of whether they do! In fact if the content you offer on your site is good enough these people will return giving you yet another chance to get their information!

Business blogs are about as adaptable as Swiss army knives concerning their performance as effective marketing platforms! In our discussion above it was pointed out how an internet marketing blog can easily perform 3 very critical functions that all serve key roles in most online businesses! Their ease of use and the aforementioned flexibilities are undeniable reasons why an internet marketing blog would be the perfect choice for your business platform!

Author's Bio: 

TJ Philpott is an author and Internet entrepreneur based out of North Carolina.
To learn more about how to best use business blogs and to also receive a free instructional manual that teaches valuable niche research techniques for your online marketing needs simply visit: