Today, in a digital age, each and every task we perform in business is digital. Whether it is sending an email, signing a contract, attending meetings or even networking, everything is digital. But, the business card is only one thing that will not be replaced by digital technologies anytime soon.

A business card is still a powerful marketing weapon for the small business owner. So, let’s have a look at a few reasons why this old school marketing tool is still alive and important and why your pocket should be full of them.

1) Effective Advertising Weapon

A well-designed business card can be your most powerful marketing weapon. It helps you to stand out from the crowd. A business card is memorable. Researches show that images aid memory recall. You can add some infusing memorable images like a logo or a picture of your product to make it memorable. To design your business card you can take help of professional print management company.They can provide you more printing options which can be helpful in improving your first impression.

2) Affordable

If you are a small business owner then the budget will be always an issue for you. But, business cards are the most cost-effective options and even cheaper if you buy it in bulk. You can meet your potential lead or contact at any time. So, keep some business cards in your laptop bag or pocket and make sure that you will never miss an opportunity to make a valuable business connection.

3) Convenient

With business cards, you have control over its look, content, and branding at your discretion. Apart from connivance, size and weight are also one of the great benefits of having a business card. A business card is small in size and light in weight so you can carry it very easily anywhere. Some people even special containers for business cards where they keep it for later reference.

4) Builds Credibility

Business cards help you in building trustworthiness, honesty, and reliability.It helps people to have trust in you as you have attached your name and number to a physical card. There will be very less chance of being forgotten if you have your company’s business card. A business card stays with the customer for a long time so it automatically increases the chances of a customer using your service.

5) Versatile

Though business cards have a small size, you can include great information in it. Apart from number and name, you can incorporate some advertising material, deal or coupon. But, make sure you are not including too much
information in it. Make it simple, readable, and attractive.


How do you feel about this powerful marketing weapon - business cards? Do you still make use of them and see them sticking around for a long time? Share your views and experiences in the comments section below.

Author's Bio: 

Alena Mathew is a Health and beauty addict. Her passion for reading has given her a platform to expand her thinking from which she has penned down articles on many topics in several areas of different industries.