The reason for C-Suite selling is to attain the final yes on a contract or sale. Additionally, C-Suite selling is the most effective way to generated excitement to start a project or sale.

So what excites C-Suite executives to buy and/or initiate projects? It’s the expectation to eliminate problems or attain desires. Uncover those problems and desires ( )and you’re on your way to closing. This is C-Suite selling. Push your products and services and you’re on your way to the exit.

The final yes can only come from the C-Suite. If it’s a huge company, the C-Suite may be too high. Basically every sale of any magnitude or consequence is decided by the person ultimately responsible for profit or loss - the profit center leader. In smaller companies this person is in the C-Suite. In larger companies it can be a General Manager, or other senior sounding titles.

Many subordinates play “dress-up” claiming to be the final yes, yet somehow they always have to check with one more authority – the real final C-Suite yes. Subordinates do the legwork – pricing, screening, negotiating, and even can say no and kill your deal. But only one person can say yes and it happens.
Stick with the subordinates and you’ll lose control and time – sales cycles are on the subordinate’s time frame. Stick with the subordinates and you’ll lose knowledge – you’ll never know what’s really going on.

So get to the C-Suite executive. This is where the ultimate decision lies. C-Suite selling is how to quickly initiate a project or change. C-Suite selling is how you can impact upsells and cross-sells. C-Suite selling is how you can overcome budget and pricing issues. C-Suite selling is developing relationship that will give you a completive edge.

C-Suite selling is how you will gain significant advantages. C-Suite selling is how will get the most accurate information, the most honest feedback and the most expeditious actions required to attain the final yes.

And Now I invite you to learn more.

Author's Bio: 

Bonus Tip: FREE E-book Getting Past Gatekeepers and Handling Blockers. Who’s taking your message up for approval? What happens if your competitors get to the leaders and you don’t? Read this powerful e-book to help you get to the leader.