You hear a lot about purpose, mission and vision, and a lot of people struggle with what that means exactly. Most likely, you’ve created a vision for your business and maybe even a bigger vision for your life, or the world, regarding the changes you want to make.

You may be asking yourself, “What does this have to do with business? What does this have to do with marketing?”

So, here’s the thing you need to think about… what’s the best way to set up your business so that it follows the same mission, vision and purpose you’ve set for your life?

Even if you didn’t start your business that way, over time, you can change your business set-up so it becomes more about a bigger vision, or giving back. The more in line your business is with your life mission, vision and purpose, from the beginning, the greater the chance is for your life and business to be in flow – and when things are in flow they just work better.

If you can align your business and your life so they’re in flow, your business is easier, your life is easier, and your marketing seems to work better. Everything is focused and moving in the same direction, on parallel paths, and when everything is moving in the same direction things just happen more naturally.

The thing to remember here is to relax a little bit. Yes, think about your mission and vision, but relax and let it come to you with time. You don’t have to have all of the answers right now, you don’t even have to make big, huge changes right now, but if you’re continually thinking about it, you’ll be able to figure it out in time, when it’s right.

So, think about what your purpose, mission and vision are for your life and your business. Think about how you can set up your business so it flows better with your life. If you’ve been in business for a while, think about the inconsistencies that exist right now, think about whether or not you’re on two different and separate paths with your business and your life. Now, think about how you can make changes so you can align your business and your mission and vision a little more succinctly so things begin to move in the same direction and things begin to flow more easily.

Author's Bio: 

Diane Conklin is an author, entrepreneur, coach, consultant, event planner, speaker and copywriter. Diane is a direct response marketing expert who specializes in showing small business owners how to integrate their online and offline marketing strategies, media and methods, to get maximum results from their marketing dollars. Diane also shows entrepreneurs and small business owners how to outperform their competition by measuring their marketing, and strategically use multi-media campaigns to stand alone in their marketplace as the go-to provider for their products and services.

She is the co-founder of Complete Marketing Systems and for more than 15 years has been showing small business owners how to start, build and grow Information Marketing businesses where they take knowledge they already possess and turn it into passive, ongoing, leveraged profits.

Through her company, Complete Marketing Systems, Diane helps event promoters market, plan and manage their live events, workshops and seminars, using cost effective, multi-step marketing strategies that put butts in seats, without the promoters losing theirs. As an Event Marketing & Planning expert, Diane has planned and produced multiple events grossing over $1,000,000.00.

As a business and marketing strategist, Diane has been involved in numerous campaigns grossing over $1,000,000.00 in sales several times in her career.

Diane has proprietary home study systems, coaching programs, and provides done-for-you services in the areas of Social Media, Information Marketing, Direct Response Marketing, Direct Mail and Event Marketing, Planning and Management.

As a speaker, Diane has shared the stage with the likes of Joan Rivers, George Foreman, Dan Kennedy, Bill Glazer, Lee Milteer, Harry Dent, Lee Phillips, Fabienne Fredrickson, James Malinchak, Dov Baron, Peggy McColl, Marshall Sylver, Alex Mandossian, Marie Forleo, Barbara Corcoran and many others.

Diane was voted Information Marketer of the Year for her innovative marketing strategies and campaigns.