Are you using social media in your business? Not are you using Facebook or Twitter and going on there while you’re at work and playing games or making random posts.

The question is: are you using social media to build your business and to increase your profits?

You absolutely can make money with social media and you should if you're a small business owner or entrepreneur.

You want to think of social media like you do the other types of media you use in your marketing. You have direct mail, television, radio, internet and other media outlets you should be using in your marketing.

Why would you think you can’t use social media to market your business and profit from it?

One important thing you want to remember in using social media, or any media in your marketing, requires you to be strategic.

You can’t just put your name and your logo up on the social networking sites and expect something to happen. Unlike other marketing venues you might be using that cost you hard dollars, your biggest investment in using social media in your marketing is your time.

You need to make posts on the social media platforms you've chosen to use, but you can’t just post any old thing. You have to make posts that are pertinent to your business.

For example, maybe you have the answer to a question people frequently ask you in business. So post that question, attach the link to your website or to your squeeze page for “The Number One Way To Solve…” or “The Number One Secret To…” or “The Number One Reason For…” whatever the answer to the question is. The key is to make sure your answer and the content you provide is worth the prospect giving you their name and email address.

One of the strategies for using social media is to build your prospect list. One of the ways you do this is by offering people some great content in exchange for their name and email address. That way you can contact them in the future and market to them so they stay aware of all your offerings.

Here’s a critical thing to remember - whatever you do has to be measurable.

One of the easiest ways to make your social media measurable is to simply have different links in your data management system for each social networking site you're marketing on. You don't necessarily have to have different pages, just different URLs. So when your clients come to your site, leave their name and email address, they're tagged as having come from whichever social media site they came from.

Now you can measure. Because now each time that client makes a purchase, you know if they came to you from Facebook, Twitter, LinkedIn or whichever networking site you’re using.

So stop wasting your time on your social media sites and start making the time you invest in social media pay dividends.

Use all media to build your client list, to talk about your business and to work on building relationships with your prospects and clients.

Author's Bio: 

Diane Conklin is an internationally known author, entrepreneur, coach, consultant, event planner, speaker and copywriter. Diane is a direct response marketing expert who specializes in showing small business owners how to integrate their online and offline marketing strategies, media and methods, to get maximum results from their marketing dollars.

As a marketing and business strategist, Diane shows entrepreneurs and small business owners how to outperform their competition by measuring their marketing, and strategically use multi-media campaigns to stand alone in their marketplace as the go-to provider for their products and services.

She is the founder of Complete Marketing Systems and for more than 14 years has been showing small business owners how to start, build and grow businesses where they take knowledge they already possess and turn it into passive, ongoing, leveraged profits.

Diane has been involved in numerous campaigns grossing over $1,000,000.00 in sales several times in her career.

Diane has proprietary home study systems, coaching programs, masterminds, and provides done-for-you services in the areas of Social Media, Information Marketing, Direct Response Marketing, Direct Mail, and Event Marketing, Planning and Management.

As a speaker, Diane has shared the stage with the likes of Joan Rivers, George Foreman, Dan Kennedy, Bill Glazer, Harry Dent, Barbara Corcoran, James Malinchak, Peggy McColl, Marie Forleo and many others.

Diane was voted Marketer of the Year for her innovative marketing strategies and campaigns.