Capitalize On Spring 2013 Trends With Your Skin Care Advertising

Manufacturers and retailers of skin care products should look forward to 2013 because it offers an opportunity to increase sales in a big way. The makeup trend for 2013 is, well, nearly no makeup at all. Models are starting to sport fresh faces with only lip stains and glossy eye shadow, no foundation or blush. Skin care advertising messages should piggyback on this trend, promoting the importance of proper skin care in pulling off the look.
The lack of makeup on catwalks as of late gives skin care products the chance to shine. After all, what female wants to go without foundation or makeup if her face is filled with blemishes, dark spots, and flaky skin? Making a bare face look presentable requires making skin care a top priority. This represents an opportunity for skin care businesses to take over market share previously occupied by companies that offer cosmetics.
Natural skincare companies stand to gain even more from this trend. Their products feature ingredients harvested from nature, not made in a lab. Consumers have become very aware of what they put in and on their bodies. Given the choice, many will select a natural product instead of a chemical version. Companies that offer natural products should use marketing to drive home the message that natural is better. Once consumers become aware of the natural alte
atives, they will flock to them like bees to honey.
Now is the time to begin developing spring 2013 advertising campaigns. While the competition is sinking all of its money into holiday advertising, a smart skin care entrepreneur will spread the funds over a longer period. This ensures that sales will continue long after consumers have unwrapped their holiday gifts. Savvy entrepreneurs will have their spring skincare marketing in place by the time cupid arrives in February so they can reap the benefits in Valentine’s Day and spring sales.
What types of skin care products will consumers be looking for this spring? Anything that makes their faces clear and fresh. Blemish control products should be popular with the younger crowd and those who cannot seem to get rid of breakouts with age. The older population will be looking for anti-wrinkle creams, serums, and treatments designed to make their skin look youthful. People with problem skin will be seeking treatments for sun damage and products like exfoliators that remove dry, dead skin.
Skin care companies that do not currently offer products destined to be popular should consider adding them. They will also not go wrong by adding some natural skincare items to the product line. When developing new products, companies should consider their target audience because it is much easier to sell to an established group of consumers.
Skin care advertising for spring 2013 should take the same fresh approach as we are seeing on runways. Less is more when it comes to makeup, offering skin care companies a chance to steal the spotlight. Natural skincare products will begin to take center stage so product manufacturers should capitalize on this trend.