Case Study - Digital marketing project at BioOutsource Ltd

Business Profile BioOutsource is the fastest growing provider of contract testing services to the biopharmaceutical industry. Core offering includes a comprehensive range of services to support the testing of Biologics and Vaccines throughout their development. BioOutsource’s unrivalled combination of commercial, regulatory and technical knowledge enable them to truly stand out as the industry’s most unique and preferred testing partner. Business Problem Statement The client provides various technical business services throughout drug development and commercialisation phases. Initially their main business stream for new business leads is referral from their existing clients because of their high-end expertise in the business and their client-focused approach. During a recent website enhancement BioOutsource realised the importance of online business streams and engaged MBitSol to enhance its online presence, improve its competitive advantage and increase its pipeline of new opportunities being generated through the Web. Recommended Solution Following a thorough analysis of BioOutsource.com and the competitive landscape a detailed roadmap was designed for comprehensive online marketing campaign. Careful consideration was given to the client’s business, target market and future business expansions plans and the following solutions were proposed, acknowledged and successfully completed.

• Comprehensive on-page(s) optimisation
• In-depth off-page optimisation
• Content optimisation
• Backlink building
• Promotion and representation on various forums and BioTech databases
• Technical article marketing
• Pay Per Click (PPC) Campaign initiation

Project Benefits BioOutsource quickly realised various instant and lasting results and some of the major outcomes are summarised below

• A significant increase in new business leads generated through website
• Online presence of website was enhanced 10 times
• Search ranking was improved by 20 times
• Keyword first page positioning improved more tha 20 times
• Back-links improved 3 times
• Site impressions was doubled

"A very professional and precise approach to online marketing which has opened our eyes to new ways of enhancing to our business. The team quickly understood our business needs and objectives and delivered an outstanding service that has immediately started to generate a significant number of new business opportunities. A great result and we very much look forward to working with them on future campaigns." Director Marketing, BioOutsource Ltd. This aritlce is published on Digital Marketing Consultancy at BioOutsource - Case Study